Clik here to view.
Robert Rodriguez Serves Up Two Scoops, a Featurette for BlackBerry
In an attempt to become relevant again, BlackBerry is jumping into the movie business—though shorter than feature length. Two days after wrapping Sin City 2, awe-inspiring film director Robert...
View ArticleClik here to view.
DirecTV, P&G Win AICP Best in Show
DirecTV's "Cable Effects" and P&G's "Best Job" took the highest honors at the 2013 Association of Independent Commercial Producers' annual awards show Thursday night."Cable Effects," won Best in...
View ArticleClik here to view.
Soaking-Wet Padma Lakshmi Leads Parade of Bravolebrities Into Network's...
No one feels sorry for Jeff Lewis, and most everybody wants to see Padma Lakshmi in a soaking-wet cocktail dress. These and other truisms come through in Bravo's just-launched summer 2013 commercial,...
View ArticleClik here to view.
Gamers Grow Increasingly Incensed with Microsoft's Xbox One
With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies. Gamers and industry observers have become increasingly skeptical of the next-gen...
View ArticleClik here to view.
Ad Agency Creates a Kids' Book to Save the Coral Reef
Grab the kids first, and the adults will follow. In a nutshell, that’s the strategy behind Chowder’s move to produce a children’s book, Tuke the Specialist Turtle, as the agency seeks funds to...
View ArticleClik here to view.
The Path From Madison Avenue to Corporate CEO
Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how to succeed running...
View ArticleClik here to view.
The Marketer’s Guide to Reaching Millennials
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the...
View ArticleClik here to view.
Inside Oreo's Adorable Triple Play for Father's Day
IDEA: Oreo is the ultimate bite-size content—in your hand and in its marketing. Following Draftfcb's "Daily Twist" and Wieden + Kennedy's "Cookie vs. Creme," the Mondelez brand has joyfully segued to...
View ArticleClik here to view.
Jell-O's Jigglevision Lets You Send Secret Messages to Friends
Jell-O's new "Jigglevision" social campaign from Crispin Porter + Bogusky is not quite as titillating as it sounds. You write a brief message on the brand's Facebook app using various "Jigglevision"...
View ArticleClik here to view.
Cadillac Leaves Fallon for IPG Team [UPDATED]
General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill...
View ArticleClik here to view.
Ad of the Day: Apple
Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory. The products recede, making...
View ArticleClik here to view.
No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad
Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a basketball player and a baseball...
View ArticleClik here to view.
How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know
Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the science guy, offers a...
View ArticleClik here to view.
Sleepy's Hires Its First Lead Creative Shop
Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review. The agency outstripped fellow finalists Havas Worldwide and Gotham to land the mattress company's account. Each...
View ArticleClik here to view.
Suzanne Powers Takes Top Strategy Job at McCann
Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global CEO of UM,...
View ArticleClik here to view.
A Look at How Geography Affects Shopping Habits
You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc Worldwide surveyed 13,500...
View ArticleClik here to view.
'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4
While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to their own big reveal: the console's new...
View ArticleClik here to view.
Jack Link's Causes a Meaty Rain to Fall on Omaha for National Jerky Day
Beef jerky raining down from the sky. We've all dreamed about it. I'm pretty sure it's prophesied in the Bible somewhere. Well, Jack Link's and ad agency Carmichael Lynch brought the fantasy to life...
View ArticleClik here to view.
Senator Strips in Cheeky Ad Aimed at Fighting Money in Politics
Here's something you don't see every day: a stripping politician. No, it's not Anthony Weiner. It's an ad for Represent.us, a new organization created late last year to fight the influence of money in...
View ArticleClik here to view.
DDB California Finds Its Creative Chief at Deutsch
DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of DDB California next week. He...
View Article