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Marketers Have Found a Way to Use Vine
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this...
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Some Notable Naughty Ad Campaigns
Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a...
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Gay Advertising’s Long March Out of the Closet
James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s 2012 Father’s Day...
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The 16 Gayest Ads in History
With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product of...
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Mother's New Campaign for Optimum Is Completely MIDWULS
Mother New York made up a word,"MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible feeling that...
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Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet
Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5 million views on...
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Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it a sudden enormous boost of...
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How Jack Black Finds the Funny in Web Video
CANNES, France—Looking a little bleary-eyed after a night on the Croisette, Jack Black shook off the cobwebs at a Yahoo panel here this morning and hailed the Internet as the next venue for the...
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Agencies and Cannes Judges Say Less Is More for Mobile
Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive Advertising...
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What Agency Creatives Can Learn From Dickens, Hemingway and Michelangelo
CANNES, France—If you're going to have role models, you might as well aim high. At a seminar here today, BBDO's David Lubars and Andrew Robertson suggested that Charles Dickens, Ernest Hemingway and...
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BBDO Brass Talk Creating Fame For Brands
CANNES, France—Fresh off a panel comparing admen to some of history’s great artists, Andrew Robertson, president and CEO of BBDO Worldwide, and David Lubars, chief creative officer of BBDO North...
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W+K's Journey With Heineken Leads to Grand Prix in Creative Effectiveness
CANNES, France—Wieden + Kennedy in Amsterdam picked up the Grand Prix in Creative Effectiveness here tonight for its remarkable Heineken campaign, which helped boost sales of the Dutch brewer's...
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'Dumb Ways to Die' Kills With 2 Grand Prix—in Direct and PR
CANNES, France—Dying never felt so good. McCann Melbourne's super-viral "Dumb Ways to Die" train-safety video for the Melbourne Metro stormed the Cannes Lions festival on the first day of awards here,...
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Ogilvy Brazil Scores Promo Grand Prix for Soccer Team's Organ Donor Campaign
CANNES, France—Ogilvy & Mather in Brazil, which had an enormous success this spring with its "Real Beauty Sketches" campaign for Dove, picked up a Grand Prix here tonight in the Promo &...
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FTC's Privacy Guru Named Head of Bureau of Consumer Protection
Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of consumer...
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The Genius Who Produces ‘Pure’ Television
For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing is, at this very moment,...
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What's So Good About 'Dumb Ways to Die'?
This is a periodic installment that asks an agency guru to highlight a project from Google's Creative Sandbox, an online gallery of standout campaigns that blend creativity and technology.Matt...
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