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Say Media Forms 'Directory for Marketers'
Upstart has amassed a list of 100 smart and influential media voices.
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H&M Puts U.S. Media in Review
Retailer spends close to $25 mil. annually on ads in the States.
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Dell Picks Shops for Consumer, Business Efforts
Arnold will handle SMB biz, while Sid Lee will work on consumer efforts.
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Google CEO: Display Ad Market Could Become $200 Bil. Biz
Schmidt said that the industry could reach that zenith in less than 10 years.
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The Brand Wars Are Over—Guess Who Won?
Just in case you’ve never seen the movie Terminator, don’t bother renting it. Pretty soon, you’re going to be living it.
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Wang's World
An insider's tour of the first retail location of hot designer Alexander Wang reveals the difference between just a pretty space and one that actually sells the brand.
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'Boomerang Effect' Event Aims for Media Mentors
Social media experiment aims to address diversity in advertising.
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Reebok's Marketing VP Talks New Campaigns, Social Media Strategy
Rich Prenderville says it's key to get feedback from consumers.
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New Campaign Pushes Agency-Shaped Product
MUH-TAY-ZIK | HOF-FER helped design Web conferencing tool.
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B&N, HopStop.com Find a Seat on the Subway Together
Bookseller to promote Nook on transit-locator site's new application.
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Disney's $1 Bil. Media Biz Stays With Publicis
Carat has been selected to handle the theme park division.
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Initiative Wins Hasbro's Media Biz
All media duties—planning, buying and digital—were part of the review.
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The New People's Princess
Britain is ready for pretty, patient and patently pedestrian Kate Middleton.
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The Upfronts: Spring's Ad Fling
What and who to expect at this year's TV ad marketplace.
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Unilever's Keith Weed: Brands Must Be Made Into 'Media Properties'
Modern marketing should embrace convergence of entertainment, media and brands.
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Breakfast Unveils Instagram Gadget
Agency rolling out device to print photos taken with iPhone application.
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Holding Co. CEOs (Mostly) Agree on Key Issues
Insights from a panel discussion at the 4A’s Transformation 2011 conference.
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