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CBS’ Moonves Eyes $4 Million Super Bowl Spot
CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013....
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Perspective: From Brick to Slick
Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing...
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Portrait: Ayzenberg Group
Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative...
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Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries
Asking someone to sniff your pants probably counts as sexual harassment, but what if the jeans smelled so nice, they just had to be sniffed? I'll assume that Naked & Famous Denim asked themselves...
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Gandon, L’Oréal Account Lead at McCann, Exits for Publicis
Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management...
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Are You Ready for Twitter Radio?
An Argentinian startup has launched The Social Radio for Twitter, a free Android app that, according to the company, reads tweets to you—in English, Spanish, Portuguese, French, Italian, German and...
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Edelman Names Harrington COO
Matthew Harrington has been named chief operating officer at Edelman, a new role at the world’s largest public relations firm. Harrington, who has been president, CEO of Edelman in the U.S., now adds...
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American Eagle Meets With Semifinalists
American Eagle Outfitters is now visiting agencies in its global review. The company's marketing executives will meet with six shops before narrowing the field to three finalists, perhaps as early as...
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Ad of the Day: Callaway
Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an element of adrenaline-pumping excitement...
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Ad Agency Changes Its Name in Tribute to Jeremy Lin
Cornett Integrated Marketing Solutions in Lexington, Ky., likes Jeremy Lin. A lot. So, it's changing its name to Cornett LINtegrated Marketing Solutions, in tribute to the New York Knicks player....
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Actress Apologizes for Faking Broken English in Political Ad
Turns out Pete Hoekstra's controversial Super Bowl spot is even more bizarre than you thought. The Republican Senate candidate in Michigan was roundly criticized for showing an Asian woman speaking in...
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How to Motivate Agency Interns: Better Housing for Better Work
Here's a twisted take on employee motivation. Belgian monarchy ad agency Mortierbrigade has devised a medieval cutting-edge system of housing to inspire its peasants interns to work harder....
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People Don't Like It When You Turn Your House Into a Billboard
A family in Los Angeles appalled their neighbors by renting out the front of their house as billboard space to marketing company Brainiacs From Mars, which is paying close to $2,000 a month for the...
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Draftfcb Interns Break Through With Jamaica Wallscapes in NYC
At some agencies, interns get thrown in the dungeon for getting the coffee orders wrong. Not so at Draftfcb in New York, where a couple of interns from the Miami Ad School are seeing their idea for...
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Ad of the Day: Lexus
Automobiles and women in skimpy clothing. They've been together probably since cavemen finished chiseling the first stone wheel. These days, it's not really acceptable for mainstream auto brands to...
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Trailer Mash 02-17-12
Robot Script Syllogism Number 4022: "There's good and bad in all of us. It doesn't matter how far you run. There are some demons you just can't escape." And so say all of us, but perhaps without the...
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Big River Takes Fairy-Tale Approach to Childhood Obesity
Concepted by Richmond, Va., advertising agency Big River and produced by Ringside Creative, this lovely spot for an undisclosed client (purportedly a "large wellness company") tells a cautionary...
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Taxi Embraces Sweden in Gevalia Campaign
Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with Brad...
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