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Purity Bear Is Back, and Now He's a Sassy Black Woman
Ah, Purity Bear—that cute, cuddly, morally indignant stuffed animal who ambushes teenagers just as they're about to have life-ruining sexual intercourse. We first encountered P.B. last month, when he...
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First Mover: Matt Zoller Seitz
Have you been surprised at any of the comments you’ve gotten about what you’ve written so far? I don’t feel like Indiana Jones in front of the boulder at New York magazine. Everything that happened at...
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Bravo: Thematic Links With Shows Lift Ad Effectiveness
Bravo has conducted a study on ad receptivity (and no, its findings were not “OMG Bravo is the gr8est”) in tandem with market research company Neuro-Insight, and the report contains a surprising...
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I'm Still Big—It's the Pictures That Got Small
Quick—who is Jean Dujardin? Bérénice Bejo? How about Bichir? Hazanavicius? Azera? The first four are nominees for this year’s Oscars, in the prestigious acting and directing categories. And the last?...
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For the Love of God, Don't Lose Everything, Says Carbonite
Here's some new work from Arnold for Carbonite. No, not the stuff Han Solo was encased in on Darth Vader's orders—the online data backup company. The 60-second spot takes place at a wedding, where the...
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M&M's Wins YouTube's Super Bowl Ad Blitz Contest
In the end, it was a shell game. M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the...
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Miracle Whip Unveils Storytelling Campaign
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features...
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Portrait: Mutt Industries
Specs Who (l. to r.) Partners Scott Cromer, Steve Luker, Mike McCommon What Full-service creative agency Where Portland, Ore. The founders of Mutt Industries came from a long line of well-known...
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Kate Upton Sinks Her Teeth Into a Hardee's-Carl's Jr. Commercial
"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words were never...
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Kenny Powers Unveils the Fastest Shoe You've Ever Seen: K-Swiss Blades
Kenny Powers, the MFCEO of K-Swiss, does his best foul-mouthed Steve Jobs impression—complete with the jeans-and-black-turtleneck look—in this hilarious new video from 72andSunny for K-Swiss Blades,...
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Apple's iPhone TV Ads: The Complete Campaign
Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was simply the best...
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Canoe Ventures Capsizes
It was going to revolutionize cable television advertising; now it's been relegated to video-on-demand and TV Everywhere. Canoe, a joint venture among the six largest cable companies in the country...
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Ad of the Day: Hyundai
Film buffs who happen to catch the new spots for the Hyundai Azera premiering during this Sunday's Oscars telecast might think the car manufacturer (which happens to be the official automotive sponsor...
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Campaign Trails: Ads That Used To Be Movies
Campaign Trails: Ads That Used To Be Movies
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5 Shops Reach Finals in Global HP Review
In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin...
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Information Diet: Lucy Lawless
Specs Who Lucy lawless Age 43 Accomplishments Star of Lucretia on Starz's Spartacus: Vegeance; appeared on Battlestar Galactica; played titled role on Xena:Warrior Princess Base Auckland, New...
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Happily Delisted
When I was asked to write this article for Adweek, I immediately put it on my “to-do” list. Oh, wait—I don’t have a to-do list. In fact, I have very few lists in my life at all—not ones that were...
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Babes No More
The question of whether virtual communities are real has been more than silenced of late by members, who have never met, rallying to each others’ aid. Among the most recent examples are blogger Monica...
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Women With a View
As a pioneer in understanding the importance of emotionally connecting to viewers, Lifetime was the first TV network to recognize the power of women, the complexity of their lives and the need to...
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The Resurrection Of Christina Norman
Christina Norman's comeback appears underway, with a little boost from another powerful female media executive, Arianna Huffington. The former CEO of Oprah Winfrey’s struggling OWN network was bounced...
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