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Desperate Moms Driven to the Brink of Sanity Choose Ragú
Barton F. Graf 9000 is breaking a new campaign for Unilever's Ragú spaghetti sauce built around how desperate mothers get their children to eat dinner. The first spot is below. Directed by Bodega's...
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JWT Cuts Staff in Atlanta, Dallas
JWT has dismissed employees at its Atlanta and Dallas offices. An estimated dozen staffers have been laid off, with all but a couple of those in Atlanta, according to sources. The bulk of the cut came...
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Dentsu LA Gives Way to Attik LA
Dentsu's decision to hand sister shop Attik the keys to its Los Angeles office illustrates the reality that no matter how big the Dentsu name is in Asia, it has little caché in the U.S. The move also...
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iPad 3 Concept Model Surely Blows the Real iPad 3's Pants Off
Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of the forthcoming iPad 3....
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How Ads Could Ruin Zynga And Why They (Probably) Won't
Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run out of the energy needed for...
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Condé Nast Primes Ars Technica for Its Big Moment
Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated...
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All the President's Admen
Political consultancies still dominate when it comes to creating ads for presidential candidates. After all, given their access to polling data and campaign trail video, they can literally create an...
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New Streaming Services Strain to Retain
Jeff Bewkes gave the new media equivalent of FDR’s “the only thing we have to fear is fear itself” inaugural speech to investors at the Deutsche Bank Media and Telecommunications Conference last...
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Something in the Air
In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5 scent, designed the moderne...
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Herman Cain May Be Gone, but His Crazy Ads Continue
Newt Gingrich is often described as a dumb person's idea of what a smart person sounds like, but Herman Cain may have just topped him with this weird "Goldfish" ad, courtesy of his SuperPAC, Cain...
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9/11 Echoes Stronger as 'Mad Men' Ads Hit Building Sides
Teaser ads for season 5 of Mad Men, showing a falling man on a stark white background above the AMC show's premiere date, have been criticized for evoking 9/11 ever since they first appeared on NYC...
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Feline Senate Candidate Scratched by Catty Attack Ad
The race to fill the U.S. Senate seat in Virginia being vacated by Jim Webb is turning into a real catfight. Meet Hank, a bona fide feline, whose candidacy includes a patriotic video (with 150,000...
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Maxwell House Turns Up Its Nose at the French Press
Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee. He's the anti-cup of joe. Ted, on...
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Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over
Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers repeat their...
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Ad of the Day: Budweiser
Budweiser is known as an all-American brand. But of late, it's found a sweet spot north of the border. Budweiser Canada has harnessed Canadian pride—more specifically, Canadian pride about hockey—to...
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Solve Media Brings Brand-washing to Video Ads
The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded CAPTCHA...
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Can the BuzzFeed Formula Work For Real News?
BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning...
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The Spot: Love Under the Arches
IDEA: McDonald's has been airing ads lately about its suppliers and the quality of their ingredients. But the fast-food chain's core advertising theme remains simple storytelling inside its...
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Tweeters of The Pack
Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and...
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