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Cheaper By the Dozen: TVB Challenges Broadcast Efficiencies
Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to fly. According to new research...
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First Mover: Jeff Benjamin
What did you learn from being on the debate team at the University of Connecticut? The types of debates I did in college were called parliamentary debates. You would come up with these cases and...
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Hard-Hitting PSA Shows British Boys What Rape Looks Like
The U.K.'s Home Office and RCKR/Y&R teamed up for an ad campaign to educate British teenagers on what constitutes rape, since apparently most of them have no idea. The spot doesn't pull many...
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iAd Creator Takes Another Swipe at Better Mobile Ads
Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has...
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Optimus Prime Celebrates History of Human Exploration in NASA Ad
Peter Cullen, the voice of Optimus Prime, narrates this two-minute NASA video, titled "We Are the Explorers," celebrating "humankind's inherent need to explore through the past, present and future,"...
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Sears Wins Contest for Most Inappropriate T-Shirt of the Year
When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with a...
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Cubs Finally Win the World Series (Well, in a Video Game)
This new ad by by Deutsch/LA for PlayStation's MLB 12 The Show is pretty sweet—or bittersweet, maybe, if you're a Chicago Cubs fan. It shows the North Side of Chicago erupting as the Cubs finally win...
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Advertisers Move to Drop Radio Host
More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the conservative radio...
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Ad of the Day: Cartier
If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots. The French jeweler is out with a fantastical new long-form ad that...
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Sheila Buckley to Join Vibrant Media
Sheila Buckley has been named chief revenue officer at Vibrant Media, the company best known for its network of in-text ad units. Buckley, a respected media industry veteran, most recently logged...
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Big Players, Big Ideas: Jae Goodman & David Messinger
Big Players, Big Ideas: Jae Goodman & David Messinger
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Home-Improvement Ad Hits the Nail on the Head in Epic Fashion
German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes him to...
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Sluts Fight Back in Condom Maker's Social Campaign
Sluts are under siege, but condom maker Sir Richard's isn't going to stand idly by and watch it happen. Sir Richard's is fighting back with a new site, SlutsUnite.org, where you can take the "Sluts...
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Going Nuts: Fisher Attempts Grand Slam With Baseball Sweepstakes
Cracker Jack—a popular ballgame nibble mythologized alongside peanuts in the iconic baseball anthem—may soon need a few home runs to maintain its position as a preferred stadium snack. Fisher Nuts is...
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Ad of the Day: Google Play
Google has no interest in half-measures. In its advertising, this means fully embracing the digital nature of its products—or going the other way completely by building old-timey, handcrafted props to...
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Trailer Mash 03-09-12
A piquant assemblage of new releases may be sampled in a mere 60-second tasting above. And since there are so many of them this week, each trailer gets a single-sentence sentence, below. (Mashup by...
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Four Shops Advance in Mini Cooper Review
Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &...
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VeryFunnyAds.com: Volkswagens Are Great for Not-So-Easy Riders
It's the rare commercial that tries to appeal to men by telling them how unmanly they are. Yet that's the basic approach of this 2011 Ogilvy spot for Volkswagen in South Africa, one of several new...
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