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Kotex Makes Gifts for Women Based on Their Pinterest Boards
For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz targeted 50...
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Belvedere Vodka Apologizes for Rapey Ad on Facebook
Belvedere vodka's recent tradition of whipping up cutesy little ads for its Facebook page hit a snag Friday, when it posted the image above—featuring a dude who clearly doesn't know when to say when....
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First Mover: Jeff Urban
What led to the idea for a multi-platform sports destination for kids? Were you getting tired of having your own see lots of beer ads? I met the two other founders, John West and Mark Adams, when I...
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Marketing and The Hispanic Baby Boom
Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While a slight dip in the...
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Inappropriate Unused Opening Title Sequences for 'Mad Men' (NSFW)
CollegeHumor gets in on the Mad Men fever with this college-humorous video imagining alternate opening title sequences for the show—ranging from the gory to the silly to the NSFW. Hey, these images...
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Ad of the Day: Monteith's Crushed Cider
It's generally not great when you discover non-food items in your food—a finger in your frozen custard, say, or a mouse stuck to your hot-dog bun. But of course, one man's disgust and revulsion can be...
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Chipotle Recycles Old Billboards Into Eco-Friendly Lunch Bags
Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has...
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Why Cross Culture Trumps Multiculture
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Southwest's Semifinalists' List is Long
Southwest Airlines isn't lacking in choice for agencies. At least eight agencies have advanced to the visitation round of the airline's search for a lead creative agency. Airline marketing executives...
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Does This Look Like Health Food?
Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s. An animated TV spot targeting children 8...
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Tech.Kids
Alfonse Sutton Age 3 Parents Joseph A. Sutton, evp, principal, LT Apparel Group (French Toast, Adidas, Carhartt); Victoria Sutton, CEO, creative director, All in the Cards Which is better: TV, the...
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Forrester Study Finds Huge Move to Real-Time Bidding for Streaming Pre-Roll...
Real-time bidding—think eBay for advertisements—has been a popular way to buy display ad inventory for quite a while. Mostly, that means banner ads across a huge range of sites, and the ad sellers are...
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'The Pitch': Can AMC Find Drama at Real Ad Agencies?
So, who's psyched about The Pitch, the upcoming AMC reality show that follows ad agencies as they pitch new business? Great premise, right? Can't wait for the April 30 premiere? Hell-o? Check out the...
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Skittles Not Really Into the Whole Anti-Bullying Thing
Skittles' new "Liar Liar" ad is just as weird as the brand's previous efforts, but also a little meaner. The poor kid's friends and mom are exploiting what looks like a physically and mentally...
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Ad of the Day: Supercuts
Weren't we just talking about bands and brands? More and more advertisers are using under-the-radar musical acts to burnish their own credentials, and now Supercuts is jumping on the bandwagon with...
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Pahade Brings Digital Expertise as New CEO at Initiative N.A.
Digital media management company Traffiq CEO Nick Pahade has been named president and CEO of Initiative North America. The digital executive takes over for Tim Spengler, who became global CEO of...
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Angry Cat Among Those Testing Columbia Sportswear Products
Columbia Sportswear, last seen freezing its underlayers off with hypothermia-defying Dutch stuntman Wim Hof, has now created a faux science YouTube series called "Great Moments in Trying Stuff" to...
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Analyst: Auto to Steer Banner Upfront Haul
While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report issued this afternoon, Moody’s...
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