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4A's Conference: Data Won't Trump Creativity
Yes, consumer data and analytics are powerful tools, but they're no substitute for inspiring others through creativity. That was a primary theme that emerged today at the 4A's annual Transformation...
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Is Facebook a Media or Tech Company?
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage and...
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Bermuda Tourism Selects Fuseideas as AOR
The Bermuda Department of Tourism has selected Fuseideas as its new agency of record for North American marketing for the period of April 1, 2012 through March 31, 2013. Fuseideas prevailed in a...
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Goodby and McCann Form New Agency to Handle Chevy in Global Creative...
Agencies at two rival holding companies have become partners in a new company, Commonwealth, formed to work on Chevrolet's global account. Omnicom’s Goodby, Silverstein & Partners, San Francisco,...
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Intel Wonders What You Would Do for a Free Ultrabook
Intel recently created installations worldwide titled The Temptations that tempted people to do silly or time-consuming things in public to win an Intel Ultrabook. This "What would you do for a...
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4A's Conference: Brief Questions Yield Simple Truths
Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry...
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Should Behavioral Data Replace Demographics?
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Lee Clow Connects Via Passionate 'Tangent'
Lee Clow came to reminisce about Chiat\Day's legendary "1984" ad for Apple, but wound up using his appearance today at the 4A's Transformation Conference to speak passionately about the transformative...
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Portrait: C3
Specs Who Bob Cutler, CEO, C3 What Family and kids marketing agency Where Overland Park, Kan. C3 stands squarely at the intersection of food and families, creating toys, place settings and packaging...
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Perspective: Of Human Bandage
One night in 1920 in the New Jersey town of New Brunswick, Earle Dickson was tending to his wife Josephine who’d cut herself while preparing dinner. Dickson worked as a cotton buyer for Johnson &...
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Google Unveils New Revenue Option for Web Publishers
Google has long been accused of being a content stealer and/or a value destroyer in certain publishing circles. Mark Cuban, the outspoken head of HD Network and the Dallas Mavericks, has referred to...
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'Adweek,' Google Partner on Publishing Revenue Model
Adweek’s editors, reporters and designers spend a lot of our time thinking, writing and talking about the transformational impact digital technology is having on the businesses and people we cover....
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Etch A Sketch Declares Itself Apolitical in New Ads
Like any good consumer product loathe to alienate half the population, Etch A Sketch has released new ads addressing its recent cameo in the country's political conversation—by saying it's basically...
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Culture of Loss: An American Adman in China
After 23 years in the ad business, mostly working as a freelance producer, John Benet, the star of Sunshine, a short documentary by his friend, director Mike Nichol, doesn't have the sunniest...
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Charles Barkley Shows Off His Curves in Drag for Weight Watchers
Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose Like A Man" TV spot—apparently doing...
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OMD's Monica Karo Is New PHD U.S. Chief
Andrew McLean is out as the U.S. CEO of Omnicom Media Group’s PHD unit and is being replaced by Monica Karo, who was previously OMD’s president, integrated accounts. McLean assumed the role at PHD...
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Trailer Mash 03-30-12
Nine movies make it into our 60-second trailer mashup this week, part of our ongoing quest to save you time and money. Bully is the anti-bullying documentary that the bullies at the MPAA wanted to...
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Chrysler Follows 'Halftime' Ad With 4 New TV Spots
The second half in America has apparently begun. Chrysler is rolling out four new TV commercials from Wieden + Kennedy this weekend that extend the theme—introduced with the "It's Halftime in America"...
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Ad of the Day: Audi
Sometimes a brand is just too forward thinking for its own good. At least Audi was when its engineer Paul Jaray designed a crazy-looking, aerodynamically advanced concept car in 1920—a vehicle that...
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Finally, You Can Wipe Your Butt With a Twitter Feed
Twitter's on a roll, literally, thanks to some folks who've decided to improve the human race by printing tweets on toilet paper. Appropriately enough, the entrepreneurs are from Australia, the land...
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