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Birchbox Grooms New Service for Guys
Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty...
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Nokia Marks North American Return With Lumia 900 Campaign
You remember Nokia, playing Snake on a chubby black-and-white antennae phone. Back then you never saw touchscreens, Angry Birds or Siri coming. Neither did Nokia. During the early aughts, the Finnish...
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GroupM: Global Web Ad Spend Up 16 Percent in 2011
Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group media...
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Saidiner Named President of Digital Shop Blitz
Cathy Saidiner, the former president of McCann Erickson L.A., has been named to the new position of president of digital agency Blitz, where she will lead client services and oversee brand strategy...
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Ad of the Day: ESPN
In January, we wrote about the history of Wieden + Kennedy New York's "This Is SportsCenter" campaign for ESPN, and how it has triumphed over the past 17 years (through almost 400 ads) by barely...
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Peter McHugh Out as Steve Chavez Named Top GM Creative at Burnett
Steve Chavez, the executive creative director for Buick at Leo Burnett Detroit, is taking over as the agency’s General Motors ecd. He replaces Peter McHugh, who is leaving the agency. McHugh, who...
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Jennifer Love Hewitt Gets Boob Reduction in 'EW' Ads
Entertainment Weekly was OK with Jennifer Love Hewitt's new show, in which she plays a single mom turned prostitute, but they were less comfortable with her, uh, qualifications for the role. At least,...
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Casey Neistat's Rogue Nike Ad: Inspirational or Opportunistic?
Casey Neistat has been going rogue for a while. We first wrote about him in 2004, when he and his brother Van, unhappy with the battery life on their iPods, went around New York City stenciling...
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Ad of the Day: Orangina
Ladies, Orangina wants you to know its new "Miss O!" diet drinks will make you feel empowered—even if you're hairy all over. Like a wolf. Or a hyena. The brand's familiar, sexed-up animal characters...
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Data Points: How We Use Our Mobiles
Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the...
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Smart Car Drives Through Twitter in Brilliant ASCII Animation
Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that turns the auto brand's...
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Two Old Ladies Now Running Social Media for Kraft Mac & Cheese
Old people are funny. They don't understand what's going on! This is an advertising truism going back to Clara Peller and beyond. Now, Kraft is getting in on the action, handing over the Twitter and...
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Tidy Cats Sorry for Likening Cincinnati Neighborhood to a Litter Box
Note to self: Self, if you're ever put in charge of a citywide ad campaign, don't say mean things about neighborhoods in that city. Not even if it's Cincinnati. Purina learned this the hard way when a...
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TNT Brings Drama to Belgium With Crazy Town-Square Stunt
Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an...
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Ad of the Day: Asics
The new Asics campaign from Vitro uses some tried-and-true pitches—our shoes can withstand a jackhammer, can make you fly, etc.—but adopts some convincing innovations to drive the point home a little...
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Fast Chat: ShopWork N.A. Head Laura Davis-Taylor
Shopper marketing is growing at more than 21 percent annually, with some big consumer products companies like Procter & Gamble spending at least $500 million to target consumers at the point of...
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Matrixx's Zicam Hires New Creative Agency
Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the business....
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Portrait: Profero
Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia,...
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Perspective: Mouse Boat
A vintage ad is always a window into the consumer culture of the past. But only a handful—such as the one at right—afford a glimpse of a domineering product in its infancy. No, it’s not Disney World....
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Tipp-Ex Hunter and Bear Return in a Sequel for the Ages
This awesome campaign from ink-correction brand Tipp-Ex provides years of entertainment and engagement—even though it's only been around a few days. Years are, in fact, the focus of this sequel to the...
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