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Michael Jordan Finally Does an ESPN Ad, and Everyone's Disappointed
A few months back, we wrote about the history of the ESPN SportsCenter campaign, and asked the creatives at Wieden + Kennedy New York which athlete they had always wanted to include in the campaign...
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New Orleans Reviews Tourism Business
The media spending behind New Orleans’ tourism marketing efforts is relatively small—just under $10 million this year—but big shops have expressed interest in the account, which is now in review. “We...
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NYC Subway Ad Disses Pregnant Red Sox Fans
New York sports-radio station WFAN has, surprise surprise, advocated rudeness toward Red Sox fans with its latest subway ad. "Always offer your seat to a pregnant woman. Unless she's wearing a Red Sox...
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P&G Salutes Mothers Once Again in Stirring Olympic Spot
With so much political crossfire lately over the role of mothers, it's great to see the return of Wieden + Kennedy's universally heartwarming "Thank you, Mom" campaign for Procter & Gamble....
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Stars Sing Through Children's-Book Characters in Literacy PSA
All kids need books to succeed. To illustrate that pretty essential point on behalf of the literacy non-profit Reading Is Fundamental, Mother New York rounded up the heavy-hitting characters from...
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Ikea Squeezes 2,800 Products Inside Single Web Banner Ad
Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800...
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Road Warriors
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did have an 87-year heritage—and that gave...
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Michael Fassbender Is Almost Human in Freaky 'Prometheus' Ad
Do you lie awake at night trying to figure out which of your co-workers are really incredibly lifelike robots who are spying on you for the company? Other than human-resources people, I mean. Cue this...
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Honda Wants You to Stop Using That Damn Pinterest Already
Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for the CR-V is all about...
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Ad of the Day: Nook
Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be the flashiest device in the...
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International Olympic Committee Launches Social Hub Ahead of Games
Social media will dominate this year’s Olympics. I know, you’re shocked. Following up on last week’s news that Samsung’s Olympic Genome Project is now live, the International Olympic Committee today...
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Y&R Bows U.S. Olympic Committee Effort
’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed...
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Portrait: Space150
Specs Who Marcus Fischer (l.), CEO; Billy Jurewicz, founder, chairman, chief creative officer What Full-service digital agency Where space150 offices, Brooklyn, N.Y. Founded in Minneapolis in 2000,...
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Perspective: Message in a Bottle
For a long time now, the advertising of men’s colognes has featured two key ingredients: men, plus that universally presumed (if not scientifically proven) wisdom that a nice-smelling fella’s going to...
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New Fragrance Smells Like an Apple Product Being Opened
I never noticed that Apple products smell a certain way after you open them, but that didn't stop Air Aroma from turning it into a fragrance. The scent was designed in collaboration with Greatest...
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In South Korea, Oreo Is Breast Milk's Favorite Cookie (NSFW)
Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad for Oreo cookies, credited to ad agency Cheil Worldwide,...
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T-Mobile Girl Ditches Her Classic Pink Dress for Biker Duds
With a failed merger, the loss of a glut of customers and the sad lack of an iPhone, it may seem like the only thing T-Mobile has going for it is its super-cute, lovable spokesgirl with a taste for...
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Jack White Floats His New Song Away on 1,000 Helium Balloons
It's the new thing these days—floating your new media creation away on a balloon. In February, EA and Bioware sent copies of Mass Effect 3 into near space via weather balloons, some of which floated...
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