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AmEx Adds Personalized Offers to iPhone App
Last year Facebook shuttered its deals business in an apparent forfeit of the market to Groupon among others. But since closing its first day of trading at $26.11 per share, Groupon’s stock has...
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Hewlett-Packard Awards Its PC Business
For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that...
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Fast Chat: Larry Kramer
Larry Kramer, the founder of MarketWatch, was named president and publisher of USA Today. The appointment comes as the Gannett flagship, like most newspapers, faces declining print advertising and...
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The Spot: Thick as Thieves
IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give adults a little more...
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Brand #Fail
Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever easier for the masses...
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Death Is Just a Gateway to an Ad-Supported Afterlife
What if reincarnation were like buying an app? Would you be able to afford the premium version, or would you have to settle for an ad-supported afterlife? Could you pay the monthly licensing fees on...
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BFG9000 Lands Unilever Food Brands
Gerry Graf’s startup agency is not looking so small anymore. Barton F. Graf 9000 has won six Unilever U.S. food brands: Ragú, Bertolli, Skippy, Wish-Bone, P.F. Chang’s and new Mexican line Caliente....
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Ad of the Day: Athenos
Your cranky, conservative grandmother still thinks you have sex for money. Now, you're just doing it on camera, too. The Athenos Yiayia (Greek for grandma) is back to offer her disapproving takes on...
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Corona Light's Mark: Is He a Poor Man's Stan?
Meet Mark, an office drone who tweets, posts, tags, links, pokes and shares in zombified fashion through most of this Goodby, Silverstein & Partners spot for Corona Light. After switching from a...
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Oh, The Humanity! When Brands Become Publishers
The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton made news on the...
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Keep Your Kitten or Puppy From Becoming the Town Whore
With their fluffiness, big trusting eyes and adorable attempts to learn how to operate their oversized paws, kittens and puppies are the essence of the word squee. But take that fluffy kitty or puppy...
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Fast Chat: Monique Nelson
Monique Nelson’s experience as global lead for entertainment marketing at Motorola—where she led the launch of the ROKR in 2005—made her move to UniWorld Group five years ago a natural choice. Agency...
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Gill Duff Is New Head of BBDO Atlanta
Troy Ruhanen, chief of BBDO Americas, has tapped Gill Duff to be president, CEO, of the agency’s Atlanta office. Duff, who steps into the role on May 21, succeeds Chris Hall who left in January and is...
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Data Points: Online, There Are No Crowds
This might come as a surprise to any woman who’s tried to drag a man through the mall, but online, men are shopping more and at rates higher than before, according to an iProspect study of men with a...
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GE Bulbs Switch to Color Coding
Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year,...
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Guinness Turns a Submarine Into a Branded Underwater Bar
What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin Powers pop-art interior design with lots...
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Google Shows You Where an Email Goes After You Hit Send
Google takes us backstage with The Story of Send, which explains what happens when you send an email. It's kind of like they're asking themselves why they're so awesome, and then answering that...
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Ad of the Day: Budweiser
You know vinyl is making a comeback when advertisers jump on the bandwagon. Still, Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch. To promote its partnership...
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