PR Firm's Teddy-Bear Drop in Belarus Leads to Arrests
Studio Total, the Swedish PR agency whose art-for-hotel-room idea we wrote about recently, has caused something of a political crisis in Belarus after it pulled off a renegade pro-democracy stunt by...
View ArticleBorders Perrin Lands Old World Industries
Lori Gaffney, the new president at Borders Perrin Norrander, is being welcomed into the job with a new account: Old World Industries, the marketer of Peak automotive products fronted by Nascar driver...
View ArticleWorst 2012 Olympic Mascot? Dow Chemical's Faceless Hedge Man
Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps Olympic athletes train, mostly by...
View ArticlePublicis Groupe Reports Slowdown in Q2 Organic Growth
Publicis Groupe said growth in the second quarter was slowed by continuing weakness in the Eurozone, the end of the company's global media-business contract with General Motors and a downturn in...
View ArticlePrint Ads Capture Anger and Panic in Wake of Marmite Shortage
"Don't freak. It'll be back." With that tagline, Saatchi & Saatchi is attempting to quell nationwide panic in New Zealand over increasing shortages of the inexplicably popular yeasty/salty...
View ArticleAd of the Day: Museum of Glass
Shattering glass through sound waves alone is one of the more fascinating scientific party tricks. But when do you ever get to see it happen? Or better yet, make it happen? Seattle agency Creature...
View ArticleDiscovery Already Chumming the Waters for Shark Week
Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. The theme for the ads...
View ArticlePut a Ring on It (or Five): Olympics-Themed Spots Soar
The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to Ace...
View Article'Batman' Massacre Rattles Warner Bros., NRA and AmEx
Warner Bros., the National Rifle Association, American Express and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in...
View ArticleTarget Offers Flip-Flop Scholarships To College Students
Here’s a college "scholarship" you probably wish you had at school: one offering enough flip-flops for you and all the people with whom you shared dorm bathrooms. It’s all part of a new back-to-school...
View ArticleFast Chat: BBH's New Group Chief Executive
When Publicis Groupe said it was taking full control of Bartle Bogle Hegarty earlier this month, the move signaled a new era of management as well as ownership at the London-based agency. Founders...
View ArticleLendingTree Creative Decision Nears
LendingTree is expected to hire a new lead creative agency in the next week or so, following final pitches last week. Three shops are competing for the business, according to a source. The identities...
View ArticleAn Ad Tech Firm That's Actually Making Money
The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting...
View ArticleLocal Beats Out Global in Agency Identity Crisis
Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In short,...
View ArticleIs Nick Brien Saving McCann or Screwing It Up?
Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the company’s embattled flagship, McCann...
View ArticleThe Spot: The Girl Who Got Away
IDEA: For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen to them. The agency thought it would be most...
View ArticleNotable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot
Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal...
View ArticleCould Ads Convince Hipsters to Go to Applebee's Ironically?
Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's...
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