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Infographic: Olympic Sponsors Race for Viral Advertising Gold
Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral advertising glory. The...
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Catalina: Marketers Waste Millions on Wooing Demos
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising is...
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New Orleans Tourism Awards Account
Dentsu America is the new agency for the New Orleans Tourism Marketing Corp., winning a piece of business that has been with local agency Peter Mayer Advertising since early 2001. Dentsu America’s...
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Ad of the Day: Nike+
Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in two eye-catching new ads for Nike+ FuelBand from Wieden + Kennedy in Portland, Ore. The FuelBand product—an...
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Another Day, Another Man Proposing to a Woman on a Billboard
The poorly punctuated but deepy heartfelt roadside-billboard marriage proposal is the most romantic gesture going across much of America. This time it happened in Fort Worth, Texas, where architect...
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Woman Calls Out Cheating Ex-Husband on Home's For Sale Sign
Lemons. Lemonade. An Oregon woman named Elle Zober is selling her home because her husband of 10 years, also the father of her two children, cheated on her with a 22-year-old college student and, news...
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Organic Names New CEO
David Shulman, the former president of Wunderman N.Y., is moving to Organic as CEO of the digital marketing agency. He succeeds Marita Scarfi, Organic’s chief over the past two years, who is leaving...
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An Open Letter to Marissa Mayer
We know that Marissa Mayer understands what it's like to work for an ad-supported business; she helped build possibly the best ad machine the world has ever seen. This isn’t Scott Thompson, who seemed...
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TNT's Electromagnetic Dot-Screen Billboard Enthralls Passersby
Here's the latest for the nifty-gadgetry file—a billboard digitally rigged by agency Breakfast in New York to flip 44,000 analog pixels from black to white and back, silhouetting the movements of...
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If Every Ad Were an Apple Ad, You'd Be Horribly Bored
Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary....
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Burger King Scrambling After Feet-in-Lettuce Photo Hits Web
It only takes a few bad apples, along with some dirty lettuce, to give a fast-food company some major headaches. Much as Domino's did in 2009, Burger King is now scrambling to contain the damage after...
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Fast Chat: Common's New CEO
Dan Burrier is a veteran of the agency world, with long stints at networks like BBDO. Most recently, he spent 14 years at Ogilvy, climbing the ranks to become North American chief innovation officer...
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McCann L.A. IHOP, LifeLock Accounts Move to Dailey
IHOP and LifeLock, the remaining accounts at McCann Erickson’s Los Angeles office, have moved over to Interpublic corporate sibling Dailey L.A. McCann, nonetheless, plans to keep the West Coast...
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John Cleese Helps John Cleese Understand DirecTV's New Offer
No one can accuse John Cleese of not earning his paycheck in this great new DirecTV spot from Grey in New York. It shows the actor and comedian holding an absurd and increasingly irritated...
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Hundreds of Hasselhoffs Stolen From Outside Cumberland Farms
Don't hassle the cardboard cutout of the Hoff! Or actually, whatever, go ahead—Cumberland Farms doesn't mind. The convenience-store chain, which mostly operates in New England and Florida, recently...
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Ogilvy Wins Nascar's Big Shop Battle
In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R,...
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Cougar-Dating Billboard, Like Cougars, Isn't for Everyone
This not-so-subtle billboard, newly erected on Sunset Boulevard, advertises a dating website for cougars (and those seeking cougars). But its pixallated copy line doesn't discriminate—it will be...
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Ad of the Day: Fiat
Remember that Fiat ad with Jennifer Lopez? The one where Jenny from the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set foot in the Bronx to film it?...
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Nine Very Olympic Ads for the 2012 London Games
Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly...
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McCann Worldgroup Management Roles Shift
Another major change in management has taken place at McCann Worldgroup: Luca Lindner, president of McCann Worldgroup, Latin America, Middle East and Africa, assumes the expanded role of president,...
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