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Vail Resorts Doubles Down With SapientNitro
Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through a program dubbed...
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Mountain Dew's Soda-Naming Contest Crashed by Pranksters
I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than Mountain Dew's "Dub the Dew" fiasco. The brand's effort to...
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How a Fan Post on Panera's Facebook Page Got Half a Million Likes
Given all the rubbernecking at ChapStick-style social-media fails, and all the hijacking of corporate crowdsourcing efforts, it's tempting to see the Internet as a sea of sharks always out for brand...
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Controversial Ad Gets High Marks in Effectiveness
The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but accuses...
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StubHub Proves Tickets Really Do Grow on Trees
Here's an outsized marketing mascot who's never stumped when it comes to providing sports, concert and theater tickets. StubHub's talking, animatronic oak tree, which debuted back in the spring,...
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Student's Difficulty Finishing Book Could Be Its Best PR Yet
In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to pick up a copy. Why? Because he...
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Hated the London 2012 Logo? You Might Like Rio 2016 Better
The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a logo that couldn't be more...
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Ad of the Day: Axe
The correct mode of transit to a Caribbean island goes something like this: You are standing, chest forward and chin up, on a speedboat. It is part of a triangular formation of speedboats making a...
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Flo Suddenly a Problem for Progressive in Its Social-Media Crisis
Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not. Matt Fisher's devastating Tumblr post...
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McCann Says Farewell to the London Olympics With Ad
McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain's WPP Group, led by Sir Martin Sorell, bids a fond (and...
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Ben & Jerry's Enables Rampant Spooning With New App
Imagine my disappointment when I realized that the name of Ben & Jerry's new Facebook app "Wanna Spoon?" refers to sharing Greek frozen yogurt rather than engaging in a snuggly, utensil-inspired...
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Lego Celebrates 80th Birthday with Animated Short Film
Lego turns 80 this year. To celebrate, the company released this really neat cartoon short about its humble origins (key words are "fire" and "low sales") and how it revolutionized the toy industry by...
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Another Tyrannical Vending Machine Barks Orders at People
It seems confirmed without a doubt: Humans enjoy people told what to do by vending machines. Last month, we saw Australians literally bowing down before the almighty Fantastic Delites machine. Now, we...
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Norman in New GroupM Global Digital Role
Rob Norman, chief executive of GroupM North America, has been named chief digital officer of GroupM Global, a newly created position that signals the importance of digital operations in the WPP...
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'Siesta World Cup' Ad Launches Comedy Central in Latin America
Comedy Central began broadcasting in Latin America back in February, and now it gets an epic introductory commercial from Wieden + Kennedy São Paulo and famed Super Bowl director Bryan Buckley of...
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1995 Student PSA Predicted Internet's Future Pretty Accurately
Most old PSAs look fairly ridiculous nowadays, but not this gem of a spot from 1995, shot by the 5th-grade students at Ray Bjork Elementary School in Helena, Mont. These kids were pretty spot-on in...
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Domino's Seeking Designs for Ultimate Pizza-Delivery Vehicle
Talk about reinventing the wheels. Domino's, which has famously been updating the way it makes its pizzas, now wants to do the same for how it delivers them. Working with ad agency Crispin Porter +...
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Ad of the Day: Lady Gaga Fame
One of the nice things about perfume ads is that, since you can't smell online video (yet), nobody will mind if you decide that a given scent tickles the nostrils just like tiny, leather-clad people...
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Condoleezza Rice Models Cleveland Browns Jersey in NFL Ad
Despite some brief yet fevered speculation a month ago, Mitt Romney did not choose Condoleezza Rice as his running mate. But that's OK, she got another gig—NFL fashion model. The former U.S. Secretary...
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Mirage Names New Agency
The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies....
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