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Viewers Use Twitter to Determine the Course of Mercedes TV Spots
Mercedes-Benz pulled off a choose-your-own-adventure TV commercial last weekend in the U.K. as part of its interactive #YOUDRIVE campaign. The ad, which followed a young pop star riding out to an...
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AmEx Publishing Ups Steve DeLuca
American Express Publishing has given expanded duties to Steve DeLuca at a time when the company faces growing print competition for the luxury ad dollar. In the newly created role of svp and...
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Captcha System Lets You Pass Only If You Support Civil Rights
Civil Rights Defenders, an activist group, came up with a Captcha system that raises awareness of global civil-rights issues by bringing up a political topic—and then asking how you feel about it....
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Man With Smallest Penis Will Win an iPhone in Website's Contest
The iPhone makes up for all sorts of inadequacies, and now in Denmark, it will help one minimally endowed man feel a little better. In one of the strangest Web contests ever, a Danish erotica site is...
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Trailer Mash 10-12-12
A week of comebacks and rehabilitations at the movies this week includes a great-looking piece from Ben Affleck, who continues to atone for Daredevil and for supplying one-half of the first-ever...
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Facebook Protest in Oregon Forces Down Anti-Marijuana Billboards
Who knew? It seems Facebook groups can actually get things accomplished. This has been proven out in Portland, Ore., where pro-marijuana activists managed to get a group of anti-marijuana billboards...
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Fast Chat: Wendy's CMO Discusses Campaign
Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and sales have...
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Faris Yakob Is Out at MDC, KBS+P
Faris Yakob, the chief innovation officer at MDC Partners and its Kirshenbaum Bond Senecal + Partners unit, has not had his contract renewed, sources said. Yakob, who could not be reached for comment,...
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Never Mind the Bollocks, BBH N.Y. Presses On
Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs, including Cindy...
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Voice: The Connected Protagonist
The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people,...
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Hasbro Transforms
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property company, not...
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Lenovo's Short Film for the IdeaPad Yoga Is a Downward-Facing Dog
Call me Dr. No, because I'm dissing this James Bond-style short from Saatchi & Saatchi in New York touting Lenovo's IdeaPad Yoga, a "bendable" laptop/tablet hybrid that can be configured in...
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Snoop Wants You to 'Pocket Like It's Hot'
The newly christened Snoop Lion, the artist formerly known as Snoop Dogg, is back and has remixed his 2004 hit song "Drop It Like It's Hot" into "Pocket Like It's Hot" for none other than Hot Pockets....
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Meet Talia Castellano, the World's Most Inspiring CoverGirl
CoverGirl has finally gotten around to releasing this wonderful photo of Talia Castellano, a 13-year-old cancer patient and budding makeup artist whom the brand named an honorary CoverGirl last month....
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Ad of the Day: Toyota
Cats hate being packed up in crates and dragged to the vet. But maybe they'll relent—hell, maybe they'll start to enjoy it—if you drive them there in a Toyota Corolla. That's the premise of this...
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Band Issues Global Product Recall for Its Biggest Hit
Musicians have been experimenting with all sorts of inventive marketing tricks in recent years, and here's the latest—Australian pop duo Yolanda Be Cool, working with ad agency Gotham Inc., have...
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Brad Pitt's Chanel No. 5 Ad Is Total Nonsense, and I'm OK With That
Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French perfume Chanel No. 5, Pitt's...
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Macy's Shifts Media Account to New Shop
Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review, sources said. Carat beat three...
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Red Bull Triumphs With Baumgartner Jump by Getting Out of the Way
It always seemed quite risky for Red Bull to be sponsoring a stunt that could, if things went wrong, result in a human being exploding 24 miles above the Earth. But the energy drink took that chance,...
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