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Eau de Pizza Hut, the Chain's New Perfume, Smells Like Freshly Baked Dough
If you want to smell like hot grease and you can't afford Madonna's perfume, you're in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its signature scent, called Eau de...
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Night Out: Brand Genius 2012
The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative branding efforts and...
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RPA Mounts Defense in Honda Review
One of the longest-running agency car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both...
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Diesel Relaunches 1993 Shoe With 'Pre-Internet' Campaign
The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if I could recall those grim...
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Behind Deutsch's Star-Studded Sandy PSA
As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from Gov. Andrew Cuomo’s...
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Tim Tebow Will Not Win Any Acting Awards for This TiVo Ad
It looks like New York Jets quarterback Tim Tebow is finally getting a starring role. Unfortunately for him, it won't be on the field against the Jaguars this Sunday. It's in this new ad for TiVo. The...
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BBDO Wins Vodka Business
Belvedere Vodka said it selected BBDO in New York to handle a new creative project for the upscale spirit. The Omnicom agency won the business after a review which also included 72andsunny. The MDC...
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Ad of the Day: Expedia
Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a powerful...
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Lenovo Picks We Are Social as Global Lead
Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors in the pitch, but...
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New Nestlé USA Chief Looks for Efficiencies, Driving Sales
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as other Nestlé...
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Coca-Cola’s New Exercise Tool
Coca-Cola seems to be taking the soda and obesity debate to heart. The latest salvo: an online tool that reveals how much time you have to spend walking, washing windows or doing other activities in...
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Top 10 Commercials of the Week: Nov. 30 - Dec. 7
This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will...
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A Changing of the Guard on Absolut
Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a global brief on the brand. That...
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Ellen's Elves Ad for JCPenney Gets Added Bonus of a Protest
Ellen DeGeneres lets all sorts of groan-inducing, size-based bon mots innocently fly as she exhorts Santa's elves to make more toys for a seasonal giveaway contest in this JCPenney spot. But the...
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AmEx Flies the Flannel on Twitter
New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel shirt. If AmEx customers sync...
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Ad of the Day: ESPN
Listen up, wankers. Two British soccer fans would like a word. While their French counterparts are spending their time moronically knee-skidding through wheat fields, the fans of Manchester United and...
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Hot Wheels Packages Real Cars Like Toys in Parking Lots
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when they came out of the...
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Trailer Mash 12-07-12
As Helena Bonham Carter's genetically accurate rendition of Elizabeth in The King's Speech fades from memory, there's a new Queen Mother in town—England's rather splendid Olivia Colman. Perfectly cast...
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