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Newcastle's 'Subtexter' Puts Honest Captions on Your Crappy Photos
On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing "No bollocks" campaign from Droga5—that lets...
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Payless Meets With Creative Shops
Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in the...
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The Week on AdFreak: Nov. 30-Dec. 7, 2012
The five most-read AdFreak posts from the past seven days: 5. Eau de Pizza Hut, the Chain's New Perfume, Smells Like Freshly Baked Dough 4. Swedish Toys R Us Catalog Tries to Blur Gender Roles 3....
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Soy Sauce: The Movie
Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by simply making the whole movie....
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Goodby Expats in Startup Club
Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50.“[Last year] I hit my...
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First Mover: Robert Harwood-Matthews
Specs Age 42 New gig President, TBWAChiatDay, New YorkOld gig Group president, TBWA U.K.As soon as you arrived at TBWAChiatDay N.Y., one of the agency’s largest clients, Vonage, went into review....
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Agency Expansion Plan
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to say.” It’s a laconic but...
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Droga's Delicious World
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the new snack foods...
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Editor's Letter: Get in the Picture
We go through this funny dance as part of our Agency of the Year selections every year, resulting in reports here on the global (Wieden + Kennedy), U.S. (Droga5) and digital (AKQA) winners for 2012....
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Wieden, Beyond 'Halftime'
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something...
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Google Tops Nike for Most Online Video Shares in 2012
Google's videos have always attracted a mass following on the Internet, partly thanks to the tech giant's massive online ecosystem. But the company truly broke through in 2012, with the hugely viral...
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Rich White Dude's Weird Billboard Plea: 'All I Want for Christmas is a Latina...
Real-estate bigwig and onetime Secret Millionaire participant Marc Paskin is yet another guy trying to improve his love life via a billboard, and it's as racially uncomfortable as you'd expect from an...
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The Spot: Gifts That Do
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's new spot (running as a...
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Voice: Cutting Out Complexity
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and Coca-Cola, were...
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No Liftoff (Yet) for Launchpad
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red Bull...
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Advertisers Ready to Make an Impression
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement Make Sense...
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Merrill Edge Ages You Digitally to Scare You Into Retirement Planning
I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in financial planning with Face...
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Preteen Rapper and Dance Crew Recruited for Kids' Tablet Spot
Precocious kiddie talent is always a reliably entertaining route in youth marketing. Our favorite example is probably the crazy Weetabix spot with then-9-year-old British street-dance phenom Arizona...
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Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet
Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly dropped...
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Pepsi and Beyoncé's $50M Duet [Updated]
Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage...
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