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Paintball Gets Kid Friendly With the JT SplatMaster
Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster, if that...
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CMO Council Report: Marketing Budgets on the Upswing
While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through...
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Arnold Digital Chief Adds Havas Role
Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for Havas Creative, the...
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eHarmony Changes Media, Creative Agencies
Matchmaking website eHarmony.com has rekindled its relationship with Ocean Media. After nearly two years of working with Omnicom’s OMD, the online dating site has gone back to its previous media...
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Woman Sings the Stanley Steemer Jingle in Bunch of Different Styles
New York artist Mia Gentile put together this three-minute video of herself singing the Stanley Steemer jingle in a variety of styles (and outfits). She also made it clear that she isn't contributing...
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Massive Yellow Rubber Duck Drifts Down River Thames in Ad Stunt
Not so long ago, England had an empire on which the sun never set. These days, it's got a 50-foot-tall rubber duck sailing down the Thames. Nice going, Brits! Games site Jackpotjoy orchestrated the...
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Santa Claus Never Met a Product He Didn't Want to Endorse
Jolly old fat dude Santa Claus is a pop-culture icon, but he's technically not a licensed entertainment character. He's in the public domain, which means he's always been up for grabs as a brand...
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Charles Schwab Narrows Creative Search
Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two...
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Ad of the Day: State Farm
Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included such icons as Paul...
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Martin Agency (Again) Taps Insider for Top Role
Another insider has jumped up to assume a leadership role at The Martin Agency. Two months after the shop promoted Joe Alexander to chief creative officer, the shop has named Matt Williams to succeed...
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Analyst: CBS Would Win the C7 Battle
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to an investor’s note...
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Ad Agency Tests Snack Food's Allure on Mindless Human Lab Rats
Australian mall rats dress up in mouse costumes and run on a giant wheel inside a cage in this latest installment of Clemenger BBDO's borderline sadistic "How far will you go for Fantastic Delites?"...
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University of Chicago Confused by Crazy, Wonderful Indiana Jones Package
"If you're an applicant and sent this to us: Why? How? Did you make it? Why so awesome?" These and many more questions are being asked this week by the University of Chicago admissions department,...
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Top 10 Commercials of the Week: Dec. 7-14
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports...
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Fast Chat: Y&R's Gonzalez on Shopper Marketing
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper...
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Porsche Reviews Creative Business
On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt. The Chicago incumbent is expected to participate in...
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4-Year-Old With Down Syndrome Stars in Marks & Spencer's Christmas Campaign
Marks & Spencer's use of 4-year-old Seb White (at bottom right), a little boy with Down syndrome, in its Christmas ad and catalog this year is being hailed as a bold, and long overdue, step...
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Oreo Completes World Domination With 5,000-Cookie Delivery to Antarctica
Amundsen and Scott could have used a delivery like this. Oreo has dramatically improved the tastiness of food in Antarctica by surprising scientists at the remote Palmer Station with 5,000 Oreo...
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Trailer Mash 12-14-12
Unless you have been sleeping on a pile of stolen gold deep inside a dwarf's cave, it is unlikely you will be unfamiliar with the major release of the week, Peter Jackson's The Hobbit: An Unexpected...
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