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Ad of the Day: Hertz
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise. The video below pitches SkiBrogues, a fascinating new ski boot with...
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Target Rolls Out Four More Amusingly Fashionable Grocery Ads
If you enjoyed the first four Target grocery ads that pretended to be fashion spots, here are four more—selling diapers, lightbulbs, oatmeal and fruit snacks. They broke Sunday night during the Golden...
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Sleepy's Awards Its Media Business
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65 million. The...
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Pharrell Williams Sues Diageo for $5 Million
Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's"Qream with a Q" (or...
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WSJ to Bow New Magazine
Whether it’s taking stock of one’s own wealth or gawking at others,’ people’s interest in money seems limitless. So says The Wall Street Journal, which is giving personal finance the glossy treatment...
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The Spot: Beside Themselves
IDEA: If you could speak to your past or future self—literally—what would you say? How would you feel if your future self had made changes you'd only dreamed of making? Or your past self was still...
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Wish I Did That
This is the first of a periodic installment that asks an agency guru to highlight a project from Google’s Creative Sandbox, an online gallery of standout campaigns that blend creativity and...
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Avis, Zipcar Deal Meets Marketing Challenges
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a connected...
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Draftfcb Lands 2 FDA Assignments
The New York office of Draftfcb has won two Food and Drug Administration assignments that are part of the FDA’s new initiative to keep teens from trying tobacco products and convince others to quit....
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Star Wars 'Gay Planet' Upsets Advocates and Opponents Alike
If you run a popular video game and you're on the fence about including gay themes, what's the best way to make everyone happy? Not like this. Bioware, creator of Star Wars: The Old Republic,...
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Doner Expands Marketer Relationship
Doner has expanded a key marketer relationship via its media department. The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also...
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Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really)
How times have changed for Dunder Mifflin. The paper brand from The Office, which was defictionalized in 2011 when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper, is...
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Clorox Tries to Bleach the Sin Out of Las Vegas With Outdoor Ads
Las Vegas is a cesspool. Clorox is bleach. It's a match made in heaven. Last week during CES, DDB West began touting the brand's efficacy at cleaning up bodily fluids in a series of clever if fratty...
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DDB and Reebok: Call It a Comeback
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on the brand is...
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Pentagram Redesigns NYC's Parking Signs Into Twitter-Size Bites
New York City hired design firm Pentagram to create new parking signs. That seems appropriate, as the pentagram is the sign of the devil, and parking in Manhattan can be sheer hell. The 6,300 new...
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Are Samsung Washing Machines Any Good? Does a Bear Launder His Pelt in the...
After pulling an ad that likened laptop neglect to animal abuse (and made cruel sport of them both), Samsung Home Appliances is trying to atone with this Viral Factory spot for EcoBubble washing...
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Infographic: The Long Social Reach of Super Bowl Spots
It remains to be seen how many advertisers will release their Super Bowl ads early this year, in whole or in part. But last year—the Year of the Teaser when it came to Super Bowl spots—giving a sneak...
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Southern Comfort's Comfortable Speedo Guy Is Now Your Personal Weatherman
Southern Comfort's Speedo-wearing, Southern Comfort-drinking beach bum, who we had always assumed was underemployed, actually has quite the important and extensive job—giving weather reports to people...
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Ad of the Day: Coca-Cola
Skinny, happy people drink soda too, says Coca-Cola. The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on...
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Honda Selects Finalists in Ad Review
Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and the...
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