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Data Points: Brand Fans
We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending...
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Rory McIlroy and Tiger Woods Trade Shots for Nike Golf
Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The 23-year-old Northern Irish...
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Ad of the Day: Ikea
Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't have...
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The Best Movie Posters of 2012: Which Was Your Favorite?
Adrian Curry's choices for 2012's best movie posters are interesting, in that the honorable mentions are generally better than most of the top 10. Not that this was an easy list to compile—as you'll...
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Grey Regains Advil, ThermaCare
Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010. Last fall, in an...
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POM Shot Down Again by FTC
POM Wonderful just got some not-so-wonderful news. The maker of pomegranate juice and supplements once again has been slapped down by the Federal Trade Commission for deceptively advertising that POM...
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Warby Parker's Latest Annual-Report Infographic Is a Sight for Sore Eyes
For most companies, annual reports are a throwaway bit of year-end drudgery. But online eyewear retailer Warby Parker continues to make it an art form. We loved the site's 2011 annual report, and the...
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Gillette Cuts to Three In Creative Review
Gillette is down to three contenders in its North American advertising review, after cutting Wieden + Kennedy from the process, sources said. Still under consideration to lead creative are Saatchi...
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Perspective: The Big Kiss-Off
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and why Kellogg’s Frosted Flakes has...
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Portrait: Arcana Academy
Specs Who Foreground: Shane Hutton (l.) and Lee Walters, headmasters. Background (l. to r.): Lorene Grinberg, conficiens administra; Agustin Sanchez, conceptual development; Jessica Darke, agency...
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Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel
"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line....
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British Agency Not Sure How Else to Advertise Energy Drink Called Pussy
"The drink's pure. It's your mind that's the problem." That's the tagline employed by British energy drink Pussy in new ads from Beattie McGuinness Bungay. The product is also described as "Cunningly...
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DDB Tribute Ad Honors Visionary McDonald's CEO Fred L. Turner
McDonald's agency DDB Chicago ran this newspaper ad in TheWall Street Journal last week honoring Fred L. Turner, who died Jan. 7 at age 80. Turner joined McDonald's in 1956 and was its CEO from 1974...
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Be a More Colorful Drunk With These Pantone Swatches for Beer
Finally, a gag gift for that insufferable beer snob you know: Pantone swatches for beer. Designed by Alexander Michelbach and Daniel Eugster, each "Beertone" card gives the exact color value of a beer...
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Ad of the Day: Barclays
Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the public. By that same token,...
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NHL Uses Full-Page Newspaper Ads to Apologize to Fans for Lockout
Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play this weekend following a...
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Top 10 Commercials of the Week: Jan. 11-18
This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to the most...
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