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Fast Chat: Jeffrey Dachis
Adweek: Dachis Group now has more than 250 employees in five countries. A lot of that has been built up with acquisitions. You’ve bought everything from a social consultancy to a Facebook developer....
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Italian Woman Mourns Dead Cat in Full-Page Newspaper Ad
Well-known Italian artist and possible Oompa-Loompa Luciana Matalon took out a full-page ad in national newspaper Corriere della Sera this week to eulogize her recently deceased 15-year-old cat. She...
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Ads That Really Stand Out: 3-D Paper-Craft Posters
If you're looking for a way to make your outdoor campaign literally stand out from the crowd, check out these paper-craft posters for a band called Dry the River created by London music advertising...
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SapientNitro Expands Activision Relationship
SapientNitro has been tapped as Activision Publishing’s digital marketing agency. The Sapient unit has been working with the Santa Monica, Calif., interactive entertainment company on a digital...
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Detox Looks Fun in Greenpeace's Challenge to Nike and Adidas
Last month, an ad spoof from the Ewoks at Greenpeace informed us that Volkswagen operates a Death Star that's about to pulverize the earth with a giant laser beam. Now, the environmental advocates...
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Ad Reminds Canadian Beer Drinkers Not to Pass Women Around Like Chattel
Objectification of women in a beer commercial? Stop. The. Presses. In this new spot from Publicis Toronto for Alexander Keith's Brewery, two goofy guys make out with the same girl, who's dating one of...
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Insane Vlogger's Harry Potter Eulogy Set Wonderfully to Music
The suits at Warner Bros. aren't the only ones who benefit from Pottermania. Take, for instance, local-commercial heroes Rhett and Link, who write jingles and frequently burst into song to promote...
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Ad of the Day: Jack Daniel's
In today's world of virtual friends and music clouds, plenty of brands—particularly rugged American ones—are finding success in pushing back and emphasizing the tangible and the authentic. Often...
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Handlebar Moustache Is Cool Again, Thanks to Heineken Light
Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it's perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New York....
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If Running Is an Addiction, Nike Wants to Be Your Dealer
Imagine a trailer for a horror flick about heroin junkies. Then pretend it's a commercial for Nike running gear. That's pretty much the gist of this creepy, compelling spot from F/Nazca Saatchi &...
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2012 Honda Civic Spot Practically Choking on Nostalgia
Honda is the latest car company to indulge its own nostalgia in this new spot for the 2012 Civic (by Tier10 Marketing—not RPA, which did the fuzzy-monster and zombie spots). The structure here isn't...
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The Most Raunchy Skittles Commercial You Will Ever See (NSFW)
(This is a spec ad—not approved by the Skittles brand.) You take TBWA\Chiat\Day off the Skittles account, and look what you get—pure, unadulterated filth! Spec work by L.A. directing team Cousins....
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The Kids Aren't Alright
Last April, European carrier Ryanair stunned consumers by announcing a new initiative called “Child-Free Flights.” The promo, which had been scheduled to launch this October, would have banned...
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Media Plan of the Year
The medium is the message—and never before has there been so much different media and, hence, so many ways to shade, inflect, blow out, or screw up your message. Marshall McLuhan’s formulation, more...
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Monitoring Murdoch's Meltdown
Many U.S.-based ad executives—the people with the true power to control Rupert Murdoch’s destiny through the billion dollar ad budgets that provide most of his companies’ revenue—still view the News...
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Talking Wad of Stride Gum, Left for Dead, Is Reunited With Its Chewer
JWT Puerto Rico slapped together four new spots for Stride featuring an emotionally troubled green gumwad who's been left to ponder his mortality under a high school desk. He wallows in self-pity,...
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