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AOL Eschews Banners, Leans Into Native
A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move...
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Taco Bell Gives Notorious B.I.G.'s 'Big Poppa' the Spanish Treatment, Too
By its own admission, Taco Bell agency Deutsch in Los Angeles used Google Translate to put together Spanish lyrics for the version of Notorious B.I.G.'s "Big Poppa" in this ad—much as it did with...
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Marc Jacobs First to Be Sidelined by Winter Storm
Winter storm Nemo, the blizzard that will descend upon the Northeast tonight, has claimed the first victim of Mercedes-Benz Fashion Week. Designer Marc Jacobs announced he would postpone showing his...
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Ad of the Day: Diet Coke
Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will deign to ingest.) In...
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Microsoft Campaign Leverages Google's Privacy Woes
Microsoft's new marketing campaign for its Outlook.com email service is tapping into consumers' growing fears that their privacy is being compromised on the Internet. This being Microsoft, it's doing...
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Wieden Gets More Mondelez Business
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the...
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Veteran Philly Advertising Leader Dies
Al Paul Lefton, Jr., the former president and CEO of the Al Paul Lefton Co. advertising agency in Philadelphia, died Tuesday at the age of 84. Lefton’s father founded the agency in 1928 and the...
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Sports Illustrated Swimsuit Issue Leaked
Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday and hit newsstands...
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First Mover: Joe Rospars
SpecsAge 31Ongoing gig Founding partner and creative director at Blue State DigitalOld gig Chief digital strategist on the Obama campaignHow’re you keeping busy now that the election is over? We’re...
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Lay's Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken &...
Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot sauce. They...
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Amazon Pays to Sponsor Controversy Around Its More Notorious Products
Amazon continues to profit from public mockery of certain products it stocks, with the newest target being a laughably fronted collection of Anne of Green Gables novels. The cover of the three-book...
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Ask Your Doctor About Unpretentiousil™, a Cure for the Common Hipster
Hipster bashing seems so 2008. And yet, done well, it still elicits some latte-soaked, vegan chuckles. Here's a fun faux-mercial that peddles a fake drug called Unpretentiousil, a supposed cure for...
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Esquire TV to Launch
Male viewers whose tastes run more sophisticated than gaming and wrestling can take heart: Hearst's Esquire magazine is getting together with NBCUniversal to launch the Esquire Network for intelligent...
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Ad of the Day: Lurpak
The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter. That's the reassurance offered by Wieden +...
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Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA
Ad Council PSAs don't get much better than this one from Campbell Ewald. It would spoil things to reveal what's going on, so just watch. Matt Lauer is pretty great in this mischievous role, part of a...
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Buffalo Wild Wings Ad Confirms Men Are Even Stupider in Slow Motion
What is it about slow-motion footage that makes guys look even more amusingly idiotic than usual? Do we simply find it funny when men's physical movements decelerate to the point where they match...
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Union Bank Looks to Build Trust, and Retail Business
Union Bank, a regional player with national ambitions, is partnering with famous humanitarians such as poet Maya Angelou to address consumers’ frustrations with large financial institutions. The...
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Facebook Mobile Ads Push Flowers for Valentine's Day
While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year. For the past two weeks,...
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The Spot: Lame Duck
IDEA: The Aflac duck, American advertising's finest feathered friend, is nothing without his distinctive squawk. Or is he? The bird, who's been quacking out the supplemental insurance company's name in...
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