Ad of the Day: Microsoft Surface Pro
The Microsoft Surface user who makes everyone around him burst out into enthusiastic dance moves is back. And this time it's professional. This new ad for the Surface Pro is slicker and better focused...
View ArticleDesigner Selling Complete Brand Identity for $18,000 (Product Not Included)
Can you build a complete brand identity for a company before you even know what kinds of products it will sell? Ben Pieratt, a designer and co-founder of Svpply, is trying just that with Hessian, a...
View ArticleMeet the Porsche Final Five
Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in Miami;...
View ArticleBuy Your Secular Sweetie a Real Atheist Bus Ad for Valentine's Day
Remember those British atheist bus ads in 2008 that inspired all the American atheist bus ads? You know, the ones that read, "There's probably no God. Now stop worrying and enjoy your life." Well, the...
View ArticleTime Inc. Sale Talk Shocker
The publishing world got a jolt today with reports that Time Warner is in talks to sell its publishing unit Time Inc., a move that would cap years of speculation. Time Inc.'s own Fortunefirst reported...
View ArticlePerspective: Ring in the New
This week—specifically, on Thursday—some 260,000 American men will participate in an odd but enduring male ritual. No, not beer pong. They will drop to one knee before their sweethearts and propose...
View ArticlePortrait: Maker's Row
SpecsWho (l. to r.) Co-founders Scott Weiner, Matthew Burnett and Tanya MenendezWhat Business-to-business portalWhere Dumbo, Brooklyn, N.Y. Like so many startups, Maker’s Row resulted from a big pivot....
View ArticleIt's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening
Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good...
View ArticleMeredith, Time Inc.: A Comparison
Meredith Corp., the company that’s reportedly in talks to buy most of Time Inc., couldn’t be more different from the publishing giant. In what would be one of the biggest game changers in the magazine...
View ArticlePublicis Groupe Posts Rise in 2012 Net Income
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets. Revenue climbed...
View ArticleIkea Wins Valentine's Day With Offer of Free Crib—Nine Months From Now
Ikea Australia has done the math (or has it?) and come up with an amusing Valentine's Day offer—a free crib for babies born nine months from today. You'll have to clip out the voucher and keep it in a...
View ArticleAd of the Day: Nivea
It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of ambush marketing...
View ArticleOscar Pistorius Ad by Nike Not Looking Quite as Awesome Today
Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who now stands accused of...
View ArticleClothing-Store Mannequins Come to Life and Mirror Your Movements
Airport clothing-store outlet United Arrows built a custom window display in its Tokyo location in which MarionetteBots (half mannequin, half robot) were wired with Kinect technology to mimic the...
View ArticleYouTube Phenoms Raise Record Cash
If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. For brands, however, the...
View ArticleAgency Replaces Client's Website With Nasty Letter After Not Getting Paid
[UPDATE: Fitness SF disputes Frank Jonen's claims, telling Adweek that Jonen was paid and is now trying to blackmail the company and extort more money from them. A statement from Fitness SF is coming...
View ArticleJoaquin Phoenix Is Drowning in PETA's Striking New Ad
PETA claims that ABC declined to accept this Joaquin Phoenix ad for the upcoming Oscars telecast, deeming it too "political and controversial." It shows the Best Actor nominee "drowning," accompanied...
View ArticleAdweek's Top 10 Commercials of the Week: Feb. 8-15
With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots this...
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