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Zoosk Puts Go Daddy to Shame With Even Gnarlier Kissing Ad
Jesse Heiman kissing God's hands—aka, Bar Refaeli's lips—for Go Daddy on the Super Bowl was one thing. Nasty, yes, but not bestial. For the latter, we turn to Zoosk, the dating site previously best...
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Marketers: Carnival Needs A Great PR Video—Now
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco of...
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Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope
Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately...
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RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest
And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards Group in...
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Watch Our Google+ Hangout with the Makers of 2013's Best Super Bowl Ads
You loved their Super Bowl commercials. Now, hear more about how they were made. Adweek hosted a special Google+ Hangout today (Saturday), where James Cooper and Tim Nudd interviewed the makers of the...
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Nike's Scandal Woes Just a Numbers Game
Nike has a troubling knack for endorsing athletes prone to scandals, right?Not really. In fact, the brand’s troubles stem from its own success. “They just have the preponderance of athletes under...
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Can Sensible Meredith Become a Luxury Publisher?
Could Time Warner’s loss be Condé Nast’s gain?Reports that the media giant is looking to combine its women’s magazines with Meredith Corp.’s make some sense: Time Inc.’s lifestyle titles like Real...
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Brands Brace for Deluge of New Domains in April
The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web’s Wild West...
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Name the Event, and Some Marketer Will Be Ready to Exploit Social Media
During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed...
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Some of the Best Movie Campaigns—From Blair Witch to Hunger Games
The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while snubbing others. As we...
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And the 21st-Century fashion icon to replace Kate Moss will be...
Six Questions: Into the Gloss
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Burger King's Twitter Is Hacked, Rebranded as McDonald's
It's been a week of hostile takeovers. First, the Fitness SF debacle. And now, Burger King's Twitter account has been commandeered by some punks who've given it a McDonald's skin and a real attitude....
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Leukemia & Lymphoma Society Bows Brand Push
At the Leukemia & Lymphoma Society, “campaigns” generally connote fundraising efforts. But now, the organization, for the first time in its 63-year history, has launched a brand image campaign...
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Meet Adweek's Young Influentials
Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are...
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Shops Concoct Their Own High-End Hooch
For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its second. Papa’s Pilar,...
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George Lois Gets CLIO Lifetime Achievement Award
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award. "When you get an award, they're all exciting as hell, and CLIO is also exciting…I'm 81 now so I'm...
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Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot
IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a...
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Maker's Mark Leaving Alcohol Content Alone After Social-Media Flogging
Cheers! Following a social-media protest from its customers, Maker's Mark has reversed its decision to lower the alcohol content of its bourbon to 84 proof. The dilution solution was designed to...
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Don't Worry, You Can Still Post Nasty Tweets Pretending You're Burger King
Missed yesterday's hijacking of Burger King's Twitter account because of some dumb holiday? Don't worry. You can still get in on the action today over at Pretend You're Burger King, which lets you do...
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