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Henri the Existential Cat Sells His Bleak and Blackened Soul to Friskies
Henri Le Chat Noir was already feeling damned—trapped in an existential hell from which there is no escape. And that was before he was doing Friskies ads. The celebrated feline—winner of the Golden...
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Toy Scientists Are Much Better at Separating an Oreo Than Ad Guys
Oreo just released the second video in its Oreo Separators series from Wieden + Kennedy, dedicated to finding absurdly mechanical ways of separating the cookie part from the creme part. The first...
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Fortune Writes Articles Exclusively for Advertisers
Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time,...
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Scion Turns to WDCW to Boost Regional Marketing
Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by procurement executives at...
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Simmons Bedding Shifts Media Business to MEC
Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at Harman...
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Amazon's Gay Kindle Spot: A Nice Surprise, or a Little Forced?
Amazon's gay-marriage-friendly "Husbands" ad for its Kindle Paperwhite e-reader with built-in light is generating lots of conversation, most of it positive, though there is some criticism in the mix....
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Doritos Builds Tweet-Powered SXSW Stage That's More Awesome Than the Acts on It
Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control...
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Y&R Sets Up Shoppable Pinterest Boards for Families Who Lost Everything in...
Y&R Midwest is trying to steer Pinterest users toward charitable shores, possibly because they're sick of them posting only about food and lingerie. Y&R's idea, called Helpin.It, is a set of...
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Sleepy's Searches for a Creative Agency
Sleepy's is continuing to reach outside for marketing help. The mattress retailer historically has handled its creative and media efforts itself. Then, the company hired Horizon Media to plan and buy...
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YouTube's 10 Most-Watched Ads in February
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year, someone forgot to...
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Teenage Parents Have Only Miserable and Vindictive Babies, Say NYC Ads
Teenage pregnancy is on the rise. Wait, no it's not! Teen birth rates were at an all-time low in the U.S. in 2011, according to CBS News. And according to New York City's Department of Health and...
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Organic Expands Management Team
David Shulman continues to build out his new leadership team at Organic. The CEO of the digital marketing agency made three top executive moves today. Former Team Detroit exec Monik Sanghvi, who...
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Hey Washington! Where Are All The Issue Ads?
Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you know what they say when...
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Agency Execs' Favorite SXSW Hot Spots
Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of competition for places to meet, be...
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The Kayak for Shopping Takes Aim at Mobile
Who CEO Scott CooperWhat Online shopping platformWhere Boston offices“Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both...
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Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital...
Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago timed to the NCAA's March Madness tournament, of which the financial firm is a prominent sponsor. In...
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If You Don't Use a Paper Toilet-Seat Cover, You're Basically Sitting on...
It's Friday, so here's an ad from Indonesia graphically illustrating the perils of not using a Hygienex disposable paper toilet-seat cover. "Save yourself from bad ass," says the copy. I don't know....
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OMD! Disney Creates Blog for BuzzFeed-Like Lists Starring Disney Characters
OMG, it's OMD! Oh My Disney is Disney's new blog, and it aims to capitalize on all the Disney legacy it can. You know how every few months some Disney-related quiz floats by, like "Which Disney...
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Ad of the Day: Jaguar
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative of cinematic...
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