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Wrigley Rolls Out Caffeinated Gum 'Alert'
Wrigley is entering the energy gum market with its new Alert Energy Caffeine Gum brand, targeting 25-to-49-year-olds who, per the company, "want a portable product that lets them control their caffeine...
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HERB the Robot Separates Oreo Cookie Before Turning on His Creators
For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring robotic butler"), a robot built...
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Heineken Man Really Only Feels Comfortable Stealing American Girls
You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping the...
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HSBC's Creative Review Ends in a Split Decision
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi & Saatchi, with the...
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Jamie Barrett Doesn't Need to Brand His New Agency
SpecsAge 51New gig Co-founder, cd, barrettSFOld gig Partner, ecd, Goodby, Silverstein & PartnersWhat advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat...
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Broadcast Still Trying to Find the Next Friends
On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But as is so often the case, the creative...
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Marshmallow Easter Treat Peeps Gets Social
While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and birdhouses? Riffing off...
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SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of Facebook’s touchstones after it rolled...
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Paper Is Dead, Except When It's the Most Important Thing in the House
Paper? Pa-per? What the hell is that? Leo Burnett's ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on...
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Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil
Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has drawn...
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Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans
"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old...
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Datsun's Revival Won't Be a Nostaglia Play
Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and...
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Use Cool Whip Frosting, and Stop One More Cake From Being Abused
A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of...
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Cartier None Too Pleased by Vulgar Parody of Its Brand Logo
Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia. According to the Daily Beast, a Parsons grad...
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Great Online Ad Fail: Lawyer's Mugshot Appears Next to His Law-Office Ad
Here's a new one for the file on pitfalls of keyword-based ad targeting: A Florida criminal defense lawyer's ad appears on the same Web page as his mugshot for driving under the influence. Thomas...
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Ad of the Day: Dove
Ogilvy Toronto's latest effort in its "Real Beauty" campaign for Dove has been getting lots of praise in recent days. But while it's certainly sneaky and attention getting, it required its own...
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