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Mashable Unveils New Native 'Social Lift' Ad Unit
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin. Texas, crowd. Called Social Lift, the product is a natural...
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Campbell Soup Seeks Big Ideas From Small Groups
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company...
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Bloomberg’s Supersized Soda Ban Fizzles
In a huge victory for big soda and a blow to nutritionists, a New York Supreme Court judge Monday shot down New York Mayor Michael Bloomberg’s ban on soda servings more than 16 ounces. A day before...
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Don Draper Is Seeing Double in Poster for Mad Men Season 6
Don Draper is a man with at least two identities, so it shouldn't be surprising that he's seeing double on the Mad Men Season 6 poster, which AMC unveiled today. The New York Times has the story...
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What Advertising Do You Admire and Why?
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that...
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Our Selection of the Most Eye-Catching Ads on Billboards [Updated]
The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as a support to broader TV or radio...
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Can TV Buyers Adapt to a Digital Model?
Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously shake up...
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Consumers Like Brands That Are Family-Owned
In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s been run by Bissells...
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Dick's Sporting Goods Makes a Baseball Ad for the Ages
IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf balls into cups...
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If Superheroes Had Brand Sponsors
Hey, being a superhero is expensive. Costume constantly getting scorched by alien eye-lasers, secret arctic sanctum's coffee maker always on the fritz … it adds up. So, what if superheroes had brand...
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VW's Smileage App Gauges Exactly How Much Fun You're Having on Every Car Trip
Happy drivers wanted. Volkswagen's free Smileage app for Android, developed with Deutsch L.A. and Grow Interactive as part of Google's Art, Copy & Code initiative, is set for an early-summer...
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Lessons in Copywriting From the Signs of Homeless People
Someone with a roof over their head and a computer came up with pithy advice for writing good ad copy based on pictures of homeless people and their clever signs—thereby proving they don't remember...
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Direct Marketers Crank Up Lobbying Campaign
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.“The threats to what...
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Media Agency Bosses Tackle Turnover, Transparency
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks...
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Trailer for Sims 3 University Life Reenacts Popular Photo Memes
There's nothing new about marketers trying their hand at popular Internet memes. But Electronic Arts takes a pretty clever stab at it in the new trailer for The Sims 3 University Life expansion pack....
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Ad of the Day: Oreo
It's not quite Life of Pi. You're sitting, stranded at sea, in a lifeboat with your best friend, who you don't really even like that much, but he's the only other person around, so you'll go with what...
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Reports: Cadillac to Shift Account to Campbell Ewald
GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based...
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Scott Oelkers and Hatsune Miku, Together at Last in Crazy Video From Domino's...
Have you heard of Hatsune Miku? Perhaps not, but Domino's sure has. Here's a hint: She's one of Japan's biggest stars. More precisely, she is a holographic avatar created for a "singing synthesizer...
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Sources: GM Poised to Confirm Split With Goodby
A General Motors’ announcement about the end of Goodby Silverstein & Partners’ involvement in Chevrolet’s Commonwealth partnership with McCann Erickson could come as early as Wednesday, sources...
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