Mental Floss Is Not Just a Magazine Anymore
SpecsWho Co-founders William Pearson (l.) and Mangesh HattikudurWhat Magazine and e-commerce businessWhere New York officesMental Floss is known for its engaging Wikipedia-like articles (“How Many...
View ArticleGatorade Looks Back at Its Impressive History Once Again in New Ad
If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965...
View ArticlePETA Urges Better Treatment of Arthropodal Killing Machines in Video Game
PETA is planning to hand out anti-abuse pamphlets at the launch of StarCraft II: Heart of the Swarm, urging gamers to respect the game's pixelated extraterrestrials known as The Zerg. The pamphlet,...
View ArticleDita Von Teese Models an Incredible 3-D Printed Gown
It shouldn't really count as news when Dita Von Teese models something, but she recently showed off a 3-D printed nylon gown based on the Fibonacci sequence, which is cool enough to merit a little...
View ArticleFake George Clooney Stars in Awesomely Bad Polish Ads Seeking Foreign Investors
George Clooney has proven more than willing to shoot ads over the years—particularly overseas, and particularly when the advertiser in question isn't completely embarrassing. He appears to draw the...
View ArticleMan Proposes to Woman With Custom Horror-Movie Trailer at Theater
So, you really love your girlfriend, and you want to ask her to marry you. But the old ring-in-the-champagne-flute has been done to death. What to do? Obviously, you try to scare the hell out of her...
View ArticleSamsung's Unicorn Apocalypse Game Is Now Real, Although Apparently It Sucks
Samsung's Unicorn Apocalypse, the fictional game featured in half a dozen ads that aired on the Oscars, was always begging to be defictionalized—and now it has been. Samsung held a developer contest...
View ArticleAd Agency Welcomes New Hires by Carving Their Likenesses Into Crayons
Philadelphia ad agency Red Tettemer has been including one very unusual item in its welcome package to new hires lately—it's carving each new employee's likeness on the head of a crayon. As you can...
View ArticleAd of the Day: Virgin Mobile
I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make me play that one album on four...
View ArticleShare Everything You Wanted to Do, but Never Did, on Instasham
Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you had done just...
View ArticleSocial Media Reach Helps, But Quality Counts More
Quality trumps quantity. That was the key takeaway from a discussion around social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand to have a...
View ArticleConsumers Visit Retailers, Then Go Online for Cheaper Sources
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But...
View ArticleAd of the Day: Carlsberg
Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds (or...
View ArticleTaco Bell Explodes in Your Face With 3-D Cinema Spot
Doritos go boom on the big screen! Never mind what they do when they land in your belly. As part of an all-out commercial assault for its newest hybrid taco, Taco Bell has created the first 3-D...
View ArticleAd Blasts Nickelodeon for Airing Junk Food Ads
For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in a full-page ad, "Wanted." The ad is...
View ArticleLucky the Leprechaun to Waldo the Wizard: The Evolution of Lucky Charms
Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another mascot, called Waldo...
View ArticleOld Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner...
It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old Spice is parodying them....
View ArticleLG Punks Samsung With Taunting Billboard Above Its Rival's in Times Square
It's a big day for Samsung, which is unveiling the Galaxy S4 in New York City later today. But leave it to LG to preemptively let a little air out of that balloon—with this gloating billboard in Times...
View ArticleFacebook Picks Up Design Agency Hot Studio
In December Facebook announced that it was setting up a design team in its New York office to work with brands and agencies. Now that team’s getting its first set of designers through the acqui-hire...
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