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AOL Rolls Out Its Supply-Side Platform
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit...
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W+K Writer David Neevel's Latest Harebrained Project: Writing Emails With a...
First, Wieden + Kennedy physicist and copywriter David Neevel broke the laws of God and man by using weird science to separate Oreo cookies from their creamy filling. Now, he's changed his tune,...
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Michael Bolton Makes Everything More Juicy, Particularly Starburst
Michael Bolton follows up his Optimum campaign with a cameo in the Starburst ad below, part of a new campaign from DDB Chicago that offers theories on why the candy is so "Unexplainably juicy." In...
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Ad of the Day: Holiday Inn Express
Holiday Inn Express may not have stayed smart, but it is trying to get smart again. The brand is reviving its popular, long-running "Stay Smart" message with two new spots from Ogilvy & Mather,...
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Billboards Ask: Should George W. Bush or Barack Obama Be Added to Mount...
Residents of Cincinnati, Phoenix, Sacramento and San Antonio have probably seen billboards asking them to vote for adding either Barack Obama or George W. Bush to Mount Rushmore. I'm sure those...
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Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot
Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It...
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Dwell and NY Mag Repeat City Modern Collaboration
New York and Dwell magazines are prepping their second City Modern festival, an unusual cross-title collaboration consisting of a week of events and home tours for consumers and trade professionals....
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Four Finalists Pitch HHGregg's Business
HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are in play. So...
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GroupM's Nestlé Win Was a Family Affair
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare and...
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Rich People Are Less Loyal to Specific Brands
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse for March asked about their...
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Big Brands Give Small Tech Firms a Shot
Today, Breville will embark on the Specialty Coffee Association's annual event in Boston to sell its coffee machines, espresso grinders and tea makers. Just as the business card has gone digital at...
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J.B. Smoove Joins Peter Stormare as Replacer Wingman for Call of Duty: Black...
Activision needed some high-impact firepower to tout its downloadable Black Ops 2: Uprising content, which is set for release next week on Xbox 360. Two riotous "replacers" answered the Call of Duty....
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DirecTV Throws Your Best Friend a Bone With DogTV Channel
People who unironically think of their dogs as children are probably a) not well and b) overjoyed about DirecTV's announcement that it will be carrying DogTV, a $6 per month premium channel whose...
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IPG Reorganizes Trading Desk Operations as Company Tries Automation
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate stand-alone businesses...
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McDonald's Apologizes for Mental-Health Parody Ad It Says It Didn't Approve
Are you addicted to the Big Mac, or can you stop anytime you want? Whatever your emotional issues with the burger, McDonald's is distancing itself from the mental-health parody ad above, which...
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Ad of the Day: Bank of America
This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late 70's/early 80's, and the casting and direction bring you into this family's world...
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The Complete Taxonomy of College Sports Mascots
We've been in love with taxonomies ever since the agency-name infographic a few months ago. Here's one that's truly stunning to behold—Pop Chart Lab's new Chart of Collegiate Sports Teams. For sale...
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Crispin Hires Strategic Lead for Microsoft Windows
Crispin, Porter and Bogusky has hired David Measer as group planning director, leading strategy on Microsoft Windows work out of the agency's Los Angeles office. Measer started at MDC-owned Crispin...
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Does Your Best Creative Idea Always Happen in the First 60 Seconds?
Nick Entwistle and James Clancy, a creative team at McCann in Manchester, England, are reaching out to those who are creatively inclined and have at least a minute to spare. Calling themselves The...
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Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour
Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super Bowl spot for the NFL...
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