Glamour Hires First Digital Art Director
Glamour has hired its first digital art director, a move that underscores its effort to reach the digital natives craved by the fashion brand and its advertisers. Yvonne Lao will oversee product...
View ArticleMountain Dew Fiasco Shows Brands Desperately Want Street Cred
Mountain Dew's problems with racial sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till...
View ArticleReminder: Do Not Show a Man Having Sex With a Pig on Your Billboard
Of all the images to take from British TV series Black Mirror, the one that made a billboard for Australian TV network Studio was of a man doing the underpants Charleston with a pig. Cable provider...
View ArticleMark Sanford Is Latest Victim of an AshleyMadison Billboard Attack
AshleyMadison.com doesn't get political unless there's a sex scandal to exploit, so of course they jumped all over Mark Sanford. Wait, that came out wrong. The extramarital dating website is endorsing...
View ArticleMasked Warriors Primp and Pose in Teaser Trailer for Call of Duty: Ghosts
There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. There goes the neighborhood! 72andSunny's trailer for Activision's upcoming Call of Duty: Ghosts features...
View ArticleHow Bentley Blew Past Rolls Royce
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should have left the assembly line (the...
View ArticleAdColony Knows the Secret to Better Click-Through Rates
SpecsWho (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketingWhat Mobile video ad platformWhere Los Angeles offices If you’ve ever...
View ArticleCrazy Craiglist Ads Seeking Roommates Make You Never Want to Live With Humans...
"The functioning kitchen has a hot plate and we make do just fine." "I will not rent my room to a Ugly ass girl or some crazy looking dude that looks like A crack head." "I would like to assemble a...
View ArticleClio Names Google 2013 Advertiser of the Year
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year. The annual...
View ArticleEnergizer Points Finger at P&G Promotions for Hurting Shaving Market
Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported. Ward Klein,...
View ArticleHavas Reports Flat Q1 Revenue
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the...
View ArticleEmployees Get Tattoos of Company's Logo in Exchange for 15 Percent Raises
Get scarred for life for a little extra cash! That's the tempting offer being floated by New York City's Rapid Realty, which is offering employees 15 percent raises if they get the company's logo...
View ArticleLittle Debbie's Logo Change Is So Subtle, It Becomes a Spot the Difference Game
Little Debbie did not consult with Gap,JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably subtle, so much so...
View ArticleAd of the Day: Lexus
There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the case with...
View ArticleThe Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts
The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to their debt. The...
View ArticleCenturyLink Talks to Search Consultants
CenturyLink, one of the biggest telecommunications companies you may never have heard of, is talking to search consultants about its advertising business, sources said. Executives from the telco are...
View ArticleLego Under Fire for Sticker Set Featuring Leering Construction Worker
You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,...
View ArticleNew Instagram Feature Allows Users to Tag Brands
Instagram added a new Facebook-like tagging feature on Thursday that could give brands higher visibility on the youth-oriented photo-based platform. Called "Photos of You," the feature allows any...
View ArticleBra Company Tries to Reclaim the Acronym MILF for Mother's Day
Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd like...
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