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Two Friends Are Not Quite Who They Appear in Touching British Juice Ad
I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's...
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Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram
Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic)...
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Bacardi Is Mindshare's 3rd Big Win This Year
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global HSBC business, with...
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Ad of the Day: Samsung
Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other...
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McCann WG Wins Global Duties for Zurich Insurance
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team...
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PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby
The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will flock to the grounds in...
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Nicole Kidman Is Gloriously Happy in First U.S. Ads for Australian Multivitamins
Nicole Kidman frolics around in some fields, giggles a lot and just generally looks happy and healthy in her first ad campaign for Swisse Wellness, Australia's No. 1 multivitamin brand. And this isn't...
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Alabama Jeweler Is Pretty Sure Your Mom Wants 'ARSE' for Mother's Day
Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my Alabama hometown. Hard to believe...
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How Bruce Greenwood Ended Up Speaking Only in Ad Slogans
It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next week marks the launch—May 6 on demand, and...
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The Brand Genius Quiz
We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll tabulate your score for you...
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Seven Brands That Are Winning With Nostalgia
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed...
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This Former Hedge Fund Analyst Wants to Launder Your Clothes
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw. “Seventy-eighth between...
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EBay Plans to Share Its Users' Data With Brands
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon. While...
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Time Inc. and Sprint Team Up to Conquer Mobile Ads
Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher tap into...
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Ad for My First Rifle, Used to Kill 2-Year-Old, Is Way Too Much Like Any...
The problem with this 30-second spot for Crickett's My First Rifle .22-caliber single-shot gun is that it basically markets it as a toy. We see a school-age boy wide-eyed with excitement when he gets...
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Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even...
Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get delicious, trimming diet...
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College Humor Rescues Man Who Spent $2,600 on Carnival Game in Exchange for a...
College Humor took a break from making videos that aren't as funny as they could be to help Henry Gribbohm, a man who lost his $2,600 in life savings on a rigged carnival game. The goal was to get...
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Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That...
The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees...
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