Clik here to view.
Bayer Threatened With Lawsuit Over Marketing for One A Day
Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid out its case...
View ArticleClik here to view.
'You Don't Have To Be Original But Try To Be Innovative'
Six Clio Questions Michael Krivicka, Thinkmodo
View ArticleClik here to view.
Grokking Grok With Julie Bauer
Six Questions with advertising veteran and Grok co-founder Julie Bauer
View ArticleClik here to view.
Digitas Takes Lead Role on NYSE Euronext
Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its...
View ArticleClik here to view.
Ad of the Day: Target
If you build it, they will shop. That is Target's thinking, as the retailer unveiled a mind-boggling project on Monday—a life-size, two-story dollhouse in Grand Central Terminal's Vanderbilt Hall...
View ArticleClik here to view.
Does the American Shopping Mall Have a Second Life?
Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack on your MP3 player and go to the mall...
View ArticleClik here to view.
Technology Meets Culture
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a massive demographic...
View ArticleClik here to view.
Faced with New Challenges, Retailers Seek Out Agencies
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples and others....
View ArticleClik here to view.
Brands Are Giving Precious Ad Real Estate to Tumblr
Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its Tumblr address in its TV buys during...
View ArticleClik here to view.
A Philips Sonicare Ad That Was 5,000 Years in the Making
IDEA: You're an intelligent, civilized human who enjoys all the efficiencies of modern life. So why do you use knuckledragging technology to clean your teeth? That's Philips Sonicare's question to its...
View ArticleClik here to view.
Google Celebrates Moms With Poignant Ad for Mother's Day
Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As...
View ArticleClik here to view.
Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade
The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing they remembered being called as a...
View ArticleClik here to view.
Test Post
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta...
View ArticleClik here to view.
H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear
It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body. Jennie Runk, a...
View ArticleClik here to view.
Jeff Goodby Has Advice for Don Draper Where Chevrolet Is Concerned
Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad Men, he tweeted out this...
View ArticleClik here to view.
McCann Lands Spot on Carlsberg Roster
McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s lineup...
View ArticleClik here to view.
Ad of the Day: LendingTree
To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the...
View ArticleClik here to view.
HHGregg Selects New Agencies
Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media...
View ArticleClik here to view.
Liberal Groups Launch Ad Boycott of Facebook
Mark Zuckerberg's push for immigration reform may have hit a snag. A coalition of nine liberal grassroots organizations—including Progressives United, the Sierra Club, and Democracy for America—pulled...
View ArticleClik here to view.
Finlandia Creates Epic World 'Where Cheese Reigns' and Oddballs Abound
Finlandia cheese may come from Finland, but its new ad campaign from Barton F. Graf 9000 takes a detour through Flanders with its comical paintings of a land "where cheese reigns" and some strange...
View Article