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Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin...
Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their...
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Everyone Wins in Audi's Awesomely Odd Spock vs. Spock Ad With Zachary Quinto...
A "Spock vs. Spock" ad should, when considered logically, be a complete nerdfest packed with inside jokes only Star Trek superfans would appreciate. Instead, Audi's new spot, "The Challenge," is a...
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Huge Wins Tempur-Pedic Digital
Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty...
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Your Rich Friends Don't Really Want to See You in Person, Says Report
They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to stay in touch with friends...
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YouTube's 10 Most-Watched Ads in April
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did...
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RadioShack Throws Sexy Ladies, Phallic Objects and Robin Thicke Into...
#UWANTIT? #NOUDONT. Grasping for relevance in the youth market, RadioShack serves up a strange, suggestive spot featuring gals in bikinis and plastic wrap dancing to Robin Thicke's "Blurred Lines" and...
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JCPenney Returns to Sales Strategy Online, but Struggles Persist
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports to...
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Ad of the Day: Volkswagen
When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes the automaker's fuel-saving...
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Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper
Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets at you...
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Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'
Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to celebrate Mother's Day—the one...
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Pandora Hires Tommy Page as VP of Artist and Brand Partnerships
Tommy Page, most recently the publisher of Billboard, has moved to Pandora as vp of artist and brand partnerships. Before joining Billboard, Adweek's sister publication, in June 2011, Page was an...
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Jeep Stole Grey's Thunder in the Gillette Pitch
To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element of a brand manifesto...
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Coca-Cola Makes Global Pledge to Not Target Kids Under 12
It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked the Coca-Cola bears and pleas...
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Kirshenbaum Adds Executive Creative Director To Lead BMW
Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account.“The business has grown significantly...
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'Abbot Kinney Is Our Soho In Many Ways'
Six Clio Questions, Eric Springer CCO Draftfcb Los Angeles
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Goodby, Silverstein & Partners Looks Back on Its 150 Years in Advertising
Goodby, Silverstein & Partners excels at goofy little in-joke videos about the agency. Here's its latest one—a Ken Burns-y mini-documentary celebrating the agency's 150 years in business, created...
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McCann in Melbourne Wins at One Show
McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The...
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Traction Puts User Experience at the Core
SpecsWho (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative directorWhat Interactive and advertising agencyWhere San Francisco offices When Adobe wanted...
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