Marketers Promise to Make You a Muscle Man
For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in point: the dietary...
View ArticleWolfenstein Trailer Takes You Into the Gears of a New Nazi War Machine
I'm not sure what I was expecting from a retro gaming remake about Nazi robot armies, but this trailer surely isn’t it. (And that's a good thing.) Agency AKQA and production house Psyop have created a...
View ArticleBoyz II Men Will Make Love to Your Sweet Old Navy Jeans
Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star in Crispin Porter + Bogusky’s zany...
View ArticleFlight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die'
The Prague office of Lowe and Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her...
View ArticlePurple Strategies Hires From Burnett, Emanuel Team
Purple Strategies continues to build its Chicago office and ambitions for more brand business with the addition of Leo Burnett executive creative director Chris Julcher and Kevin Hauswirth, a senior...
View ArticleAOL Sales Team Now Has to Pass the IAB Certification Exam
AOL's sales team is about to get schooled—sort of. The company's entire sales staff will be required to pass the Interactive Advertising Bureau's certification exam, the IAB announced on Thursday,...
View ArticleKenyon Promoted to BBDO Planning Head
Jeff Kenyon has been promoted to head of planning at BBDO N.Y., assuming responsibilities handled by Paul Matheson, the former director of behavioral planning, who left last June. In his new role,...
View ArticleThe Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience that...
View ArticleDigital Sales Chief Out at Turner
Walker Jacobs is out at Turner. The veteran digital executive, who most recently held the title of evp of Turner Digital, resigned today, according to sources. Jacobs had been with the company since...
View ArticleAd of the Day: Schwinn
The bike: It’s cheap, it's "green," and it's the preferred method of transportation among certain twee millennials. (Seriously, Google “Zooey Deschanel on a bike.” There are 13.4 million hits.) But...
View ArticleRecasting Web Series, OgilvyEntertainment Turns to Big Pussy
Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is...
View Article'Everything is Digital. Sounds Trite But True'
Clio Juror Matt Howell on the Digital/Mobile and Digital Technique Category
View ArticleCoke Dispenses Danish Flags Hidden in Its Logo
When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags....
View ArticleChalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by...
View ArticleBrooks Brothers Premieres the Great Gatsby—Well, His Closet
For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty bit of time travel. One moment, he’s on...
View ArticleCan You Hear the Tone Hidden in This 'Vision Test'?
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new...
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