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MARC Is an Agency That Brings Innovation to Retail
SpecsWho Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officerWhat Advertising agencyWhere Pittsburgh officesMARC (Marketing Advertising Research Consultants) is known for...
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When the Digital Revolution Hit Washers
Humans have been washing clothes as long as they’ve worn them, a fact that’s made laundry the oldest, most tedious chore in history. No surprise, then, that forward-thinking entrepreneurs gave us...
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Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer
First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to Coke's bottles...
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WPP Strikes Global Twitter Alliance
As recently speculated in Adweek, WPP Group has struck a strategic partnership with Twitter in the wake of rival Publicis Groupe’s own initiative with the online social networking and microblogging...
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Ad of the Day: Oscar Mayer
For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What will bring a...
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Who's the Fastest Person on the Internet? The 100-Meter Scroll Aims to Find Out
Not since I used to play Summer Games on the Commodore 64 have I bludgeoned computer hardware in an effort to complete a simulation of a track-and-field event. But now, thanks to two creatives at Grey...
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Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You
We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though, for the sheer...
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Grumpy Cat Is Not OK With You Drinking at Prom
The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture of the board greatly...
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Comedy Troupe Prepares to Improvise Three-Minute Ad on Live TV
Forgetting that a lot of improv comedy stinks, ad agency 18 Feet & Rising is partnering with British improv troupe Mischief Theatre to produce a live ad that will air on U.K. Comedy Central on the...
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Carat Hires Chief Strategy Officer for U.S.
Carat has hired Michael Epstein, a 13-year veteran of Mindshare, to fill the position of chief strategy officer for the U.S., a new title. Epstein, who started on May 28, will oversee communications...
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Volvo Reviews Global Creative Brief
Volvo Car Corp. is reviewing its centralized global creative advertising which is managed by the marketing team at corporate headquarters and is distributed and customized locally. Arnold Worldwide,...
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IAB Creates Native Ad Task Force
Since native became the hottest buzzword in advertising, digital marketers have struggled to agree on what it is, giving rise to an untold number of articles and panels devoted to the subject. Native...
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When Not Meditating, Kate Walsh Binges on TiVo
Spec Age 45Accomplishments Starred as Dr. Addison Montgomery on ABC’s Private Practice and Grey’s Anatomy; founder of beauty/lifestyle brand BoyfriendBase Los AngelesWhat’s the first information you...
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YouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
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Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation
A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug in my grave, providing a happy meal...
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IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better
IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads from...
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