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The Store of the Future Has Arrived (and No, It's not Apple)
Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as...
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Will Whole Foods Dilute the Brand With a Lower Cost Chain?
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday...
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Why Does Mobile Advertising Stink? Let Harrison Greenbaum Show You
Mobile advertising stinks? Whoa, hold the phone, that never occurred to me before! Solve Media picks an easy though apt target to skewer in this video starring comedian Harrison Greenbaum, who riffs...
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How Red Bull Quietly Took Over NYC for Its Red Bull Music Academy Event
There's nothing subtle about Red Bull the drink—it gives you wings, after all—but Red Bull the marketer decided to keep its messaging low-key around a recent New York entertainment/pop-culture event....
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Dollar Shave Club's Newest Product: Toilet Wipes for Dudes
Dollar Shave Club, a mail-order razor company known for its sense of humor, is unveiling a video to announce a fresh product line—flushable toilet wipes for men. "We want to service your face, your...
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Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?
It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to be lifting fantasy into the modern...
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WPP's Joule Names Daniel Rosen Global CEO
WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile ad tech company Adelphic....
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Venables Bell Exec Takes New Business Role at JWT
The New York office of JWT has found a new director of business development in California. Emilie Vasu, who most recently was an account director at Venables Bell & Partners in San Francisco,...
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Ad of the Day: Heineken
Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler. He arrives in India, and is right...
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You, Too, Can Co-Sponsor a Bill
Yes, now there's an app for that. Via a Facebook app, you can now co-sponsor any bill or resolution that is introduced in the U.S. House of Representatives.Cosponsor.gov, introduced by House Majority...
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Sherman Succeeds Anderson as Doremus CEO
Doremus, in keeping with its penchant for promoting from within, has found its new global CEO inside the agency. Howard Sherman, who joined the shop in 2004 and assumed the No. 2 role of president...
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E-book Buyers Are 21% More Likely to Be Female
From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as much a factor of gender and ethnic...
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Carl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus...
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that...
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Bunnies Snuggle on a Hotel Bed in the Year's Most Shamelessly Adorable...
Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis Hotels. The ad was filmed over two days...
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World's Most Intelligent Street Sign Can Point You to Almost Anything
Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop on that approaching bus or descend into the...
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Swiffer Feels the Heat After Putting Rosie the Riveter Back in the Kitchen
Now that women are the primary breadwinners in 40 percent of American households, it's a great time for Swiffer to co-opt the iconic image of Rosie the Riveter—who urged women to roll up their sleeves...
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Riding the Roller Coaster With Your Mouth Open Isn't a Great Look, Theme-Park...
It's a shame what powerful G-forces will do to one's face. The latest reminder of this comes in new ads for amusement park Cedar Fair by Cramer-Krasselt in Chicago. The flappy, wind-crushed faces will...
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Ad of the Day: Samsung
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in...
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Roster Shops Chase Global Smirnoff Brand
Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately...
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Michael Hayes Leaving Initiative
Michael Hayes, president of digital communications at Initiative, has left the company. Effective July 1, Hayes joins UberMedia as the company's new chief revenue and marketing officer. Hayes spent...
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