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George Lois and Lee Clow on the Simple, Complicated Future of Advertising
CANNES, France—Through talent or brute force, the artist will win. That was the message from George Lois and Lee Clow here Friday morning, as the advertising legends told war stories from their past...
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WPP Brands Its Global Retail Marketing Roll-up
Advertising may not be rocket science, but WPP Group, in its new name for a roll-up of retail marketing shops, likens a slice of it to math. Geometry Global is the new name for the company's merger of...
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Nike Sharing Its New FuelBand Data With Marketers
Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS...
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Copywriter Wins Free Billboard, Uses It to Hold Crazy URL Contest
Texas copywriter Matt Bull became an ad-industry folk hero of sorts last month, when his first solo client work became an instant Internet sensation. But if you thought his billboard promoting Chicken...
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Damian Kulash and OK Go Seek Brand Partner for a Year of Crazy Adventures
CANNES, France—OK Go, the band that makes cool stuff with brands, is looking for a partner. Having worked with Chevrolet, Google, Samsung, State Farm and others on their inventive and incredibly...
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Fox Bows Double Box Ad Format in MLB Broadcast
After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to the next level, prepping it for...
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'Dumb Ways to Die' Ends With Record 5 Grand Prix, Adding Film and Integrated
CANNES, France—In the end, the dumbness was record breaking. Visitors to the Cannes Lions festival here speculated all week about just how many Grand Prix the "Dumb Ways to Die" train-safety campaign...
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Dove's 'Real Beauty Sketches' Earns Ogilvy Brazil the Titanium Grand Prix
CANNES, France—Dove's wildly successful "Real Beauty Sketches" campaign, the runaway viral advertising success of 2013 so far, won the Titanium Grand Prix at Cannes Lions here tonight, earning Ogilvy...
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Pereira & O'Dell's 'The Beauty Inside' Picks Up 2 More Grand Prix—in Film and...
CANNES, France—This Cannes Lions festival has turned into a thing of beauty for Pereira & O'Dell. The San Francisco agency added two more Grand Prix here tonight, in the Film Lions and Branded...
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Paralympics Ad 'Meet the Superhumans' Powers to Film Craft Grand Prix
CANNES, France—The athletes are superhuman. And so was the director. Tom Tagholm's brilliant "Meet the Superhumans" commercial for the 2012 Paralympic Games won the Grand Prix in the Film Craft Lions...
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How Did Three Incumbent Agencies Hang On to Their Business?
Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for...
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12 Conversations About the Past, Present and Future of Advertising
Each year, the Cannes International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce. Here, snapshots from Adweek’s conversations last week along...
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See Every Grand Prix Winner from the 2013 Cannes Lions
CANNES, France—Call them the clumsy blobs that could. The adorable animated characters from McCann Melbourne's "Dumb Ways to Die" train-safety video dominated the 60th Cannes Lions International...
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Publishers Can’t See So Good—And Advertisers Don’t Care
Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed, as the industry...
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Ad of the Day: Acura
Epic yet quiet, Mullen's first commercial for Acura, touting the 2014 MDX, feels unusual for a car ad. Over sparse piano notes and a series of slow-motion images, a female voice talks slowly about how...
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Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads
Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life...
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