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Ikea Builds, Furnishes Tiny Apartments in Paris Metro
To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for a week. This way, the public can bear...
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A Year Later, the Man With the Golden Voice Has a Golden Life to Match
A year ago this week, Ted Williams, the ex-radio announcer from Ohio with the velvety voice who was living on the streets and battling drug and alcohol addictions, got his second chance. Discovered...
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Ad of the Day: Diet Pepsi
Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe...
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Sailor Jerry Rum Giving Away 101 Tattoos
Sailor Jerry Rum is giving away 101 free tattoos to honor what would have been the 101st birthday of the brand's namesake—tattoo artist Norman "Sailor Jerry" Collins. (Alas, Collins died in 1973 at...
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Trailer Mash 01-13-12
We now inhabit a world where every creature on Earth is programmed to covet the roar of the greasepaint and the smell of the crowd. The new TV series Smash could not be more hotly anticipated, and...
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Blood-Smeared, Bewinged 'Wildeman' Stars in Flying Dog Ad
Rarely do beer commercials challenge the status quo of hot chicks and gender jokes, but thanks to America's booming microbrew subculture, we've been gifted with some truly home-brewed commercials....
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Verizon Wireless Launches Digital Review
Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable....
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MRM Adds to Its Global Management Team
MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand...
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First Mover: Brian Skahan
Given the changes in consumer technology, is CES still a must-attend event? Microsoft says this year is its last for exhibiting; Apple has never participated. The important part of it is, you can very...
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Apocalypse Later for TV Marketplace
While many network advertising sales executives undoubtedly were relieved to watch 2011 recede in the rearview mirror, the television market’s bumpy road is showing signs of smoothing out. Buyers and...
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Musical Based on Craigslist Ads to Premiere in Vancouver
Craigslist ads have given voice to the pathetic and desperate over the years, and the same can be said for musical theater. So, it's only natural that they join forces, in Canada of all places, at...
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Powered by Benett, Arnold Hits Its Stride
Whether opening a new overseas office, meeting with CMOs or pitching an account, Arnold global CEO Andrew Benett shifts gears and multitasks with ease, often at a relentless pace. Even in casual...
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The 20 Most-Shared Super Bowl Spots of All Time
The ability of Super Bowl commercials to spread far and wide online in the days and weeks following the game (or even sometimes before the game starts) is becoming an ever-bigger component of their...
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Affliction Clothing Now Taking Its Cues From 'Braveheart'
Affliction, a clothing brand much maligned by its association with douchebags and its frequent appearances on Jersey Shore, is trying to reclaim some of its hardcore appeal in a new spot called "Truly...
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Ad of the Day: Lurpak
Vegetables can taste good, too, says dairy brand Lurpak—so long as you drench them in a buttery spread. Wieden + Kennedy in London is doubling down on a bid to create the ultimate food porn in...
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Havas Media Expands in Southeast Asia
Havas Media continues to expand in the APAC region. The company announced that it has acquired a majority stake in Snapworx Mobile Inc., the mobile marketing unit associated with one of the...
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Service Pairs Brands, Stars
There’s a new way to measure celebrity fandom—and potentially sell brands in the process. It’s called FanDNA, and it’s pitching itself as an alternative to the established Marketing Evaluations’ Q...
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Social Investors Seek New Niche Networks
Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters...
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