Privacy Firm TRUSTe Raises $15M in New Funding
To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTE today announced that it has raised $15 million in new funding. The Series C...
View ArticleMan Tries to Live on TV-Advertised Food Alone
Alarmed by the limited variety of food advertised on TV, British journalist Tom Lamont spent four weeks trying to make a balanced diet out of it. The experiment was supervised by Observer Food...
View ArticleBurger King Tests Home Delivery
It's about time somebody cut out those pesky steps between wanting and receiving a supersized bag of fat and calories. Burger King to the rescue!? The No. 2 fast-food chain has started delivering...
View ArticleNew York Lottery Rolls Out New Campaign
Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician. So says a 2012 New York Lottery campaign running under the new tagline, “Yeah, that kind of rich,” created by the...
View ArticleTropicana Lights Up Trafalgar Square With Giant Pre-Dawn Sun
Tropicana and art collective Greyworld felt compelled to erect a giant phony sun on Monday morning, in the wintry darkness preceding the real sunrise, in London's Trafalgar Square. The event, part of...
View ArticleGM Turns Car Windows Into Fantastical Digital Playgrounds
The past decade has seen remarkable strides in the field of making car trips less boring without forcing people to actually speak to each other. I thought built-in iPod docks and in-car DVD players...
View ArticleRachel Bilson Raps, but Will It Help Her Show?
Come on, nobody believes Rachel Bilson is a doctor, even in TV dramedy land. That may be why the CW's Hart of Dixie, starring Bilson as a big city professional turned country doc, has struggled all...
View ArticleYouTube Now Moving at 3,600 Times the Speed of Real Life
YouTube prides itself on its girth—on the sheer volume of cat videos and other ephemera (along with a handful of legitimately interesting clips) that are being uploaded to the site every day....
View ArticleGM Taps Carat for Global Media Planning and Buying
Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media operations. The $3 billion GM...
View ArticleMagnaGlobal Forecast: Political, Olympics to Drive 4% Ad Revenue Growth in 2012
MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related...
View ArticleAd of the Day: E*Trade
E*Trade's new investing tool is so easy to use, even the E*Trade baby's man-child of a best friend can do it. Maybe. The financial company's infant spokesman is back in a new spot from Grey New York,...
View Article7 Underrated Super Bowl Ads From the Past 7 Years
With more than 60 commercials airing during ever Super Bowl, it only makes sense that some good ones occasionally get lost in the shuffle. So, as we gear up for Super Bowl XLVI on Feb. 5, here's a...
View ArticleSkechers Trots Out Mr. Quiggly in Super Bowl Teaser
Here's your latest Super Bowl sneak peek—a teaser of the Skechers spot, which has already gotten some attention after it was reported that its French-bulldog star, Mr. Quiggly, replaced Kim Kardashian...
View ArticleRokkan Hires First Executive Account Director
Continuing a hiring spree, digital agency Rokkan has tapped Zach Newcomb as the agency’s first executive account director. The 55-person agency has added roughly 15 employees in the past couple...
View ArticleData Points: Sandwich Hero
Across demographic segments, brand preferences often vary widely. Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of...
View ArticleMegan Fox and Mike Tyson Cloned for Crazy Brazilian Ad
Cloning either Megan Fox or Mike Tyson is surely a crime against science and/or humanity, but that's the premise of this silly yet amusing spot for a language school in Brazil. Two doofus dudes wash...
View ArticleCareerBuilder Can't Quit the Chimps, Its Super Bowl Stars
The Ravens may have choked in the playoffs, but at least I have the CareerBuilder chimpanzees to make the Super Bowl at least mildly interesting for me. Below is a sneak peek at this year's ad, which...
View ArticleH&M in Social-Media Scuffle Ahead of Its Super Bowl Spot
In the worst timing imaginable for H&M, the clothing store is trying to put out a fire in social media just days before it's set to air its first Super Bowl commercial ever. At issue is a...
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