SunBriteTV Names The Buddy Group Digital AOR
Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s...
View ArticleFerris Bueller to Return in the Super Bowl, but for Whom?
So, this mysterious Super Bowl teaser popped up on YouTube today, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to...
View ArticleJcpenney Gets All Patriotic With Its New Logo
Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat...
View ArticleMcDonald's Reviews N.Y. Co-Op Account
McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson...
View ArticleHonda Unveils Ferris Bueller Ad, and It Is Awesome
This is going to be a huge crowd-pleaser on Sunday. After auto blog Jalopnik blew the lid off the teaser ad last Friday, Honda has released its Ferris Bueller spot for the Super Bowl on...
View ArticlePepsi "King's Court" - 2012 Super Bowl (teaser)
Pepsi "King's Court" - 2012 Super Bowl (teaser)
View ArticleElton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup
We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's plans for Sunday's game...
View ArticleWhat Does an Insurance Company Need With a Stadium?
A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL franchises, the...
View ArticleThe Multiple-Personality Stadiums
Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated that they will plunk down...
View ArticleChris Pratt Battles Darth Vader in Kinect's Star Wars Spot
Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot could have ended after...
View ArticleTwitter Releases Intentionally Horrible Help-Wanted Video
Only a complete twit would refuse to favorite this Twitter recruitment video, which has notched more than 400,000 YouTube views since its launch on Friday. The clip skewers the frequently tacky genre...
View ArticleAKQA, Nike Create French Connection
Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s 2011 Digital Agency of the Year is opening an office in the Saint Germain quarter of the city, fueled by new business from the sports...
View ArticleNever Too Many Players on the Field
By the time the offer for the pantyhose commercial came in, gridiron god Joe Namath was already well into an agonizing decline. Knees jellied by repeated trauma, left hamstring rolled up like a busted...
View ArticleBest Buy's Super Bowl Ad Will Salute Innovators of Mobile
Crispin Porter + Bogusky has revealed some details of its upcoming Super Bowl spot for Best Buy—the electronics retailer's second straight appearance in the big game. Last year's spot, starring Ozzy...
View ArticleVolkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)
Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)
View ArticleAd of the Day: Axe
An Axe fragrance for men and women? Supported by an Axe campaign that isn't aggressively, compulsively misogynistic? The world must be coming to an end. In fact, that's exactly what seems to be...
View ArticleCat Fight: Microsoft Ads Attack Google's Privacy Policy
Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own competing...
View ArticleSamsung Makes Fun of Apple Fans Again in Super Bowl Spot
Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip ahead of the...
View ArticleAtlantic City Selects Shops for Tourism Efforts
Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other New York shops—Interpublic Group’s Draftfcb and Havas’ Arnold—to land the...
View Article