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First Mover: Simon Fleming-Wood
Specs Who Simon Fleming-Wood Age 43 New gig CMO, Pandora Old gig Founding vp of marketing, Pure Digital Technologies Pandora is 10 years old, but you’re its first chief marketing officer. Why was...
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The Spot: Return of the Jedi
GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not a lot of great...
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Old Milwaukee Airs Will Ferrell Super Bowl Ad in North Platte, Neb.
Will Ferrell's series of local Old Milwaukee ads—which were shot and aired only in Davenport, Iowa, Terre Haute, Ind., and Milwaukee—was one of the funnier and more peculiar campaigns of 2011. So,...
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Super Bowl Backlash: The Five Most Debated Commercials
No Super Bowl is complete without a few lingering controversies, and this year's game left us with plenty. While most of the mainstream media has been buzzing inanely about M.I.A.'s middle finger, the...
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Ad of the Day: Boost Mobile
Boost Mobile wants you to feel safe. The Sprint-owned mobile provider is out with a new spot that parodies the slit-your-throat thriller genre to peddle its "Shrinkage" plan—an option, the company...
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Buy Geico Insurance, Don't Get Eaten by Rescue Panther
These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther instead of the pricey home security...
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Coors Light Among First to Run Facebook Mobile Ads—Via Celtra, Not Facebook
Facebook is apparently poised to get serious about mobile advertising in the near future, as it looks to finally cash in on its whopping audience of 425 million mobile users. But while initial reports...
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Broadcast Spot Pricing Continues to Creep Up
The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under $110,000 a pop. Per analysis by the...
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Georgia on PHD's Mind
Last summer at Cannes Lions, PHD’s U.S. CEO Andrew McLean found himself chatting with Tom Reichert, department head of the University of Georgia’s advertising and public relations program, about the...
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Data Points: Social System
Social media has gone global. Facebook, the most widely used network, is now available in more than 70 languages, with three-fourths of its 800 million active users living outside the U.S. But usage...
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Falling Man on 'Mad Men' Posters Gets Some Visitors
They didn't have "memes" in Don Draper's day, but they drank and smoked 24/7 and perfected the use of pomade in social settings, so it was basically a better world. Anyway, kudos to the folks who've...
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Players Who Boosted Their Marketing Value in Sunday's Super Bowl
By David Schwab, Octagon First Call The New York Giants won Sunday's Super Bowl, but which individual players scored in the marketing playbook? Let's look at five who did themselves proud. —Marketing...
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Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey
Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &...
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ABC Sells Out Oscars
On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney...
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Perspective: College Daze
According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as parents well know,...
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Fast Chat: Y&R's Carter Murray
Young & Rubicam global CEO David Sable continues to recast in the agency’s flagship New York office. Seven months after Tom Sebok replaced Jane Barratt as CEO of New York, Sebok has been replaced...
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Courtney Stodden Stars in Worst Ad of 2012 So Far
Jezebel's writers can be a little overly sensitive, but they're right to heap abuse on this Courtney Stodden ad for freecreditreport.com, because it's just aggressively stupid. The "I'm so wet" line...
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Ben Stein Is Pissed He Wasn't in Honda's Ferris Bueller Ad
Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had me in it," Stein tells one of...
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Goodby, Silverstein Layoffs Could Number at Least 100 Staffers
In the wake of losing flagship clients like Sprint late last year, Goodby, Silverstein & Partners laid off at least 100 people in its San Francisco agency or around 14 percent of its staff of more...
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Ad of the Day: Barbie
What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes. Option...
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