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Talk to Her
It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise them...
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The Alpha Goddess
With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get...
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The Mom Achiever
This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering as another kind...
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The Indie Woman
She’s single, urban and loving it—but she’s no Carrie Bradshaw. Not necessarily looking for a husband, nor looking for just a good time, this leading-edge millennial woman, age 28 to 34, has a career...
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How to Talk to Women
Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women...
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Editor's Note End of the Everywoman
Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be just like these...
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Smith & Wesson to Lock 'n' Load Fall Fashions
Somewhere between 15 million and 20 million American women have something unexpected in common: They all own guns. But a quick visit to the local sporting goods store reveals something else these...
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Environmentalists Seethe as the Lorax Speaks for Mazda
Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda...
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Kids Doubt Climate Change in Bogusky's Latest Green Spot
Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown...
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Canadian Ad Shines a Harsh Light on Elder Abuse
An elderly woman and her caregiver are chatting over tea when darkness descends and the younger woman's smiling countenance turns malevolent and her tone grows harsh. "It's just another thousand. This...
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TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again
TED isn't a big fan of the traditional 30-second spot. For its Ads Worth Spreading contest, the organization continually chooses un-ad-like advertisements that are much lengthier than your typical TV...
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Kosmala Joins 4As' Washington Team
The Digital Advertising Alliance's Peter Kosmala is jumping to the American Association of Advertising Agencies as senior vp of government relations, beginning March 1. Kosmala's move comes less than...
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TrueCar Hires DW+H to Play CMO
TrueCar.com has hired Santa Monica ad agency Donat/Wald + Haque to handle marketing consulting and public relations for the car-hunting site, which has drawn fire lately from auto dealers over its...
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S&P Revises Interpublic Group Outlook to Positive
Acknowledging Interpublic Group’s improved profitability and credit metrics, Standard & Poor’s Ratings Services revised its outlook on the company to "positive," from "stable." S&P also...
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Ad of the Day: Mass Effect 3
Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat...
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Data Points: Women by the Ages
Almost all women are tethered to one device or another, but how they use them varies widely across the generations. Boomers are more likely than their younger counterparts to go online to play...
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Betty White and Slash Make the Perfect Pair in L.A. Zoo Ads
Allen & Gerritsen put together this charming series of TV spots for the Los Angeles Zoo's LAIR (Living Amphibians, Invertebrates and Reptiles) environment. If nothing else, the agency should be...
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IAB Wrap-up: The Restless Industry's Identity Crisis
The Internet advertising business is at an odd juncture in its history. Revenue is growing by more than 20 percent, and concern about the still-shaky economy has diminished—at least based on...
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Mitt Romney's Flip-Flops Now Available as Actual Footwear
Alec Brownstein, the guy who landed a Clio and a job at Y&R by buying up the names of famous creative directors as Google keywords, is back with his next project: Mitt-Flops. They're pairs of...
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