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Holiday Inn Brands Move From McCann N.Y. to WPP Group
InterContinental Hotel Group’s Holiday Inn and Holiday Inn Express brands have checked out of McCann Erickson, N.Y. The global creative has been consolidated within WPP Group. The two chains’ combined...
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Spoiler Alert? Trailers Reveal 25 Minutes of 'Amazing Spider-Man'
Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18 percent of the...
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Ad of the Day: Little Caesars
Landing a big fish is exciting. So is getting a pizza for $5. So are dachshunds. So is landing a big fish. So is getting a pizza for $5 … This week, Little Caesars launched its first work from its new...
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DDB Behind 'Ethel's Brew'
It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes last...
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BBDO, CDM Said to Win Big Bristol-Myers Squibb Brand
Omnicom agencies BBDO New York and The CDM Group have been given U.S. creative lead responsibilities for Bristol-Myers Squibb’s Abilify antidepressant drug, sources said. The brand, which had been at...
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This 'Toxic Fat' PSA Is Super Gross but Effective
If you thought some of New York City's anti-obesity ads were a little graphic, then you'll probably lose an hour of sleep after watching this Australian spot cautioning against the "toxic fat" that...
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Goodby, Silverstein Lands Another Big Tech Client
Goodby Silverstein & Partners is back to partnering with a big technology client: The S.F. agency, which ended its relationship with Hewlett-Packard last fall has been tapped by Cisco Systems Inc....
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Portrait: Ypulse
Specs Who Jake Katz, general manager; Dan Coates, president What Youth market research firm Where New York offices Dan Coates, president of Ypulse, is the first to admit that probing the lives and...
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Adweek Minute: Lee Clow
We recently sat down with advertising industry legend Lee Clow who talked to us about everything from his early days creating some of the greatest advertising campaigns ever made for Apple computers,...
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Perspective: Boys Keeping Busy
In 1927, when Charles Lindbergh became the first aviator to fly solo across the Atlantic, the death-defying feat had a curious effect on thousands of preteen boys across the United States. Using glue,...
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'Deserve to Die' Campaign Puts Lung Cancer in Spotlight
A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable and the Lung...
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Ad of the Day: Gatorade
Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play high school...
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IPG Brings Back Advantage International Sports Brand
Interpublic Group is bringing back its Advantage International sports marketing brand, which was founded in 1983, purchased in 1997 and absorbed into IPG’s Octagon sports sponsorship and personality...
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Kids Outsmart Smokers in Crafty Guerrilla Stunt
It’s being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids. Ogilvy Thailand's...
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Information Diet: Miranda Cosgrove
Age 19 Accomplishments Stars on Nickelodeon’s iCarly; voices Margo in Despicable Me 2 (in theaters in 2013); recording artist; winner of multiple Kids’ Choice Awards Base Los Angeles What’s the first...
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AARP Makes Its Site Safe for Advertisers
Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo. AARP knows that well, so it’s created a new deals section to entice them to advertise on...
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Man-Butts Gyrate to Sell Women Skin Cream
If there’s one thing that generally doesn’t get much attention—in life or mass marketing—it’s the man-butt. After the male stripper flick Magic Mike opens Friday, that may change. Add to that a new...
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Toshiba's Human Guinea Pig Offends Real Test Subjects
You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the Toshiba Satellite Ultrabook's...
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