AOL Restructures, Names COO
Tim Armstrong is once again tweaking AOL’s organizational structure, hoping to provide the inconstant portal with some momentum and steady direction. To help, the AOL CEO has elevated the company’s...
View ArticleAd Industry's Q2 May Not Be as Good as Expected
The ad industry’s second quarter may not be turning out as well as expected. That's the view of at least one financial observer: Brian Wieser, senior research analyst, Pivotal Research Group, says he...
View ArticleTumblr Unveils 'Pinned Posts' For $5
Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece. Brands or consumers with accounts on the social platform can...
View ArticleTrailer Mash 6 29 12
Teddy bears are for kids and Ted is no exception. The CGI bear is a bit rubbish, the mouth looks as though it was animated by the intern and what comes out of it sounds exactly like that Peter Griffin...
View ArticleAd of the Day: New York Lottery
Shaun of the Dead has a lot to answer for, culturally speaking, but every now and then it births a shambling, mumbling, flesh-starved horror it should be proud of. Among them is DDB New York's...
View ArticleTaco Bell Shifts Its Digital Business
Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues in Chicago. The...
View Article10 Ads That Really Love America
On the face of it, patriotism would seem to be an easy sell for American advertisers. In fact, it's not. Flag-waving spots can so easily come off as cheesy and/or opportunistic. It's rare to see a...
View ArticleVolkswagen Races Against Some of the World's Fastest People
I've long suspected that driving people around a track so fast and with such ferocity that it makes them scared and nauseous would be a good way to stop them from accomplishing tasks that require...
View ArticleThe Cheesiest Patriotic Products for the Fourth of July
It doesn't matter if your horrible taste is ironic or genuine, Laughing Squid's photo guide to tacky Independence Day merchandise will leave you stunned. Some of these items could pass for vicious,...
View ArticleSouthwest Airlines (Finally) Selects a Shop
Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the...
View ArticleJack Daniel's Is Back With More Patriotic Posters
Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and documented the...
View ArticleAd of the Day: Applebee's
Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients. Yesterday, the casual-dining restaurant...
View ArticleGM, Facebook And The Power Of Rosé
Less than two months after General Motors stopped buying Facebook ads and seemingly blemished the digital giant’s IPO, executives from the two sides are talking again. First reported by The Wall...
View ArticleMEC N.A. Lands Global Media for Audio Company
MEC North America is expanding its relationship with audio manufacturer Harman International Industries. The GroupM media network, which already worked for the audio equipment maker in international...
View ArticleGoodyear Keeps Drivers Distracted With Bubble Wrap
Y&R in Brazil put together an interesting stunt for Goodyear recently, inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they waited in traffic. The...
View ArticlePitbull Faces Alaskan Exile as Walmart's Facebook Promotion Is Hijacked
Attention, marketers: The Internet can be kind of a dick. Drink too much of the social-media Kool-Aid, and you'll wake up at the Facebook party with your eyebrows shaved off and profane Sharpie...
View ArticleMicrosoft Vet Jumps to Clear Channel
Microsoft has lost yet another top ad sales executive. Rick Song, who spent the past six and a half years at Microsoft, has been named evp of digital sales for Clear Channel Media and Entertainment....
View ArticleOgilvy Leading Global Charge on Holiday Inn
InterContinental Hotels Group confirmed it has consolidated its global marketing communications business at Team IHG, a new WPP Group initiative. Team IHG’s initial focus will be Holiday Inn,...
View ArticleNorman Takes Top Role After Martin Agency Split
Fresh from his split with The Martin Agency, John Norman has accepted a top creative role at TBWA\Chiat\Day, according to sources. Norman is expected to lead the creative department of TBWA\C\D’s...
View Article